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Conversion increased by 13.39%
We tested removing basket step in the checkout and instead we created one page checkout. This one page checkout acted as a basket and the checkout at the same time.
We improved conversion by 13.39% at 100% confidence level. This test alone brought extra $62,000 in monthly revenue, or annual revenue increase by over $744,000.
Revenue increased by 94.63%
We tested to use the name of the site in the 'from' field.
Downloads increased by 19.66%
We ran serious of tests testing pop up vs. no pop ups, and then different pop ups.
We have been working with Jan from proimpact7.com since October 2011. So far we saw a tremendous improvement on our site. Thanks to our conversion optimization activities we already increased our annual revenue by $744,000 and by the end of this year I wouldn't be surprised, if we increase our revenue by $1,5 million compared to last year. Well worth the investment and I can highly recommend Jan.