Case Studies

Checkout A/B Case Study

Checkout A/B Case Study

Conversion increased by 13.39%

What we tested

We tested removing basket step in the checkout and instead we created one page checkout. This one page checkout acted as a basket and the checkout at the same time.

Test impact

We improved conversion by 13.39% at 100% confidence level. This test alone brought extra $62,000 in monthly revenue, or annual revenue increase by over $744,000.

Email Test - 'from field'

Email Test - 'from' field

Revenue increased by 94.63%

What we tested

We tested to use the name of the site in the 'from' field.

Demo Download Test

Demo Download Test

Downloads increased by 19.66%

What we tested

We ran serious of tests testing pop up vs. no pop ups, and then different pop ups.

Plain vs. HTML Test

Plain vs. HTML Test

Revenue increased by 303.08%

What we tested

We tested what impact would a plain email had over an html email version.

Testimonials

We have been working with Jan from proimpact7.com since October 2011. So far we saw a tremendous improvement on our site. Thanks to our conversion optimization activities we already increased our annual revenue by $744,000 and by the end of this year I wouldn't be surprised, if we increase our revenue by $1,5 million compared to last year. Well worth the investment and I can highly recommend Jan.

- Shahzad Shahnawaz