I’m an e-commerce consultant / conversion optimisation specialist (A/B testing). Have been in conversion space since 2008. I started my career as a web analyst using Google Analytics, then moved into conversion. This transition from a web analyst to conversion specialist helped me to be better at understanding of what’s really happening and why visitors might be struggling to buy / convert. Reason being is, that most of the work of a conversion specialist is about data analyses.
My tutors who helped me to be where I’m right now were: Analytics – Avinash Kaushik The author of two best selling books: Web Analytics 2.0, Web Analytics: An Hour A Day and Conversion – Bryan Eisenberg co-wrote “Call to Action”, “Waiting For Your Cat to Bark?” both Wall Street Journal and New York Times bestsellers as well as “Always Be Testing” and “Persuasive Online Copywriting” and. Dr. Flint McGlaughlin, director of MECLABS.
I’ve worked for marketing / conversion agencies in London (UK), Toronto (CAD) and Melbourne (AUS) working on e-commerce, lead generation and university websites based in the UK, USA, Canada, Australia and in Europe so I have very good understanding of many different markets and businesses. (A/B testing, MVT Testing, PPC Landing Pages, Email Optimization, Site Personalization, Weekly & Monthly Analytics Reports).
My Success Rate+
My success rate is 70%, i.e. 7 out of 10 tests are winning and my average conversion improvement is 19%. This was one of our measured metrics, while working for a conversion agency in Melbourne as a Senior Conversion Specialist between 2015 – 2016 (over 14 months) and is fully verifiable.
Agencies I’ve Worked For+
Alkemi.com.au - conversion optimisation agency Melbourne (AUS)
JellyFish.co.uk - marketing agency London (UK)
OdegiCommerce.com – marketing agency Toronto (Canada)
Datadial.net – marketing agency London (UK)
Why Others Hired Me+
Generally, to improve sales conversion on their websites. I’m being contacted either directly by website owners, or provide my services to other marketing agencies in UK/Australia/Canada for their clients.
or, if clients need a web marketing analyst (weekly & monthly reports with recommendations leading to sales improvements of their sites)
More Success Stories+
increased the number of demo downloads by 19.66% – pop up vs. no pop up
increased checkout conversion by 13.39%, which equals an increase in revenue by $62,000 monthly or over by $744,000 annually.
email test – plain vs. html – revenue increased by 308.08%.
email test – testing recommended best practice – visits increased by 94.63%, and revenue by 94.42%. We run this type of test on 3 different sites, and in all cases we increased the conversion.
newsletter signups increased by over 13,000%.
site-wide conversion improved by up to 252% and site revenue by 235% (from $32,000 to $108,000 per month.
Get All 6 FREE Kickass A/B Case Studies
It includes a test, which in 2012 won Email Testing Award from WhichTestOne.com, where I've increased revenue by 303.08%
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Plain Email vs. html email version. This test
received in 2012 Email Testing Awards from
WhichTestWon.com for improving of the revenue by 303.08%