March 1, 2013

Discount Codes in Checkout – 3 Ideas to Test

If you are getting a lot of traffic from discount code sites in your analytics tool which converts well, then ask yourself this question: are these […]
January 3, 2013

Happy New Year – Get One Free Conversion Optimization Test of Your Site

The New Year 2013 is here and because it supposed to be a ‘Conversion Optimization Year’, I would like to offer one free conversion optimization test […]
November 22, 2012

Conversion below 1%? You Could Improve Your Conversion Rate by as Much as 200% Within a Year. Here is the Proof!

Conversion below 1%? You could improve your conversion rate by as much as 200% within a year. Here is the proof! Does your website suffer from […]
November 20, 2012

Still Using Magento Ajax One Page Checkout? Then It’s Very Likely Costing You 20-40% in Lost Revenue Each Month

Are you still using Magento Ajax one page checkout, similar to one below in your ecommerce store? Then you might be affected, as very likely it’s […]
May 22, 2012

How Much Does Your Button Cost You? This Just Tested: Add to Cart vs. Buy Now vs. Purchase Now Buttons – Revenue Difference Detected $70,000 Monthly or $840,000 Annually

How important is your ‘add to cart’ button name? Does it make any difference whether your button is called ‘add to cart’, or ‘buy now’, or […]
May 2, 2012

Looking to Increase Your Conversion Rate? Guaranteed 10-150% Lift

Looking to increase your conversion rate, but would you like to pay only after we increase your conversion? We charge nothing upfront and guarantee 10-150% conversion […]
April 25, 2012

This Just Tested: Subject Line in the Body of an Email – Revenue Increased by 37.20%, Visits by 22.8%

Often even a small change can have a huge impact on your conversion. This time we tested adding a subject line in the body of an […]
April 16, 2012

This Just Tested: Product Page – Conversion Increased by 21.44%

We put our client’s product page through a test to find out if adding new and removing some page elements would have any impact on conversion. […]
April 1, 2012

Plain vs. HTML Email Test: Which Email Increased Revenue by 303.08%?

Plain vs. HTML email? Which one is the best? Will sending a plain text emails to email subscribers for this IT exam website work better, or […]
March 22, 2012

Demo Download Test: Conversion Increased by 19.66%

We conducted 2 separate demo download tests. Each of these tests brought an increase in demo downloads and the overall net conversion impact was 19.66% Test […]
March 6, 2012

Security Seal vs. No Security Seal Site Test

How important are security seals on a site? Do they really help to increase site conversion? Let’s find out what our test result says. Last year […]
February 20, 2012

1 Proven Tactic We Used to Improve Email Marketing Revenue by 94.42% on 3 Different Websites. Case Study.

Looking for a way to increase your email revenue? In this case study you will learn, how we increased revenue on 3 different websites (3 different […]
January 26, 2012

Consequences of Ending Your Test Too Soon

In this post we will talk about the consequences of ending your A/B test too soon. The idea came to me when I saw some A/B […]
January 13, 2012

Web Analytics Tag Audit and Whose Responsibility It Should be?

From my own experience, web analytics tag audit seems to be overlooked by the majority of small and medium size online businesses. This is probably due […]
November 15, 2010

Maximizing Conversions from Web Forms – Webinar Invitation

62% web forms are abandoned before completion – learn how to design single and multi-page forms that increase conversions. In this Conversion Academy webcast, you’ll learn: […]
September 29, 2010

How a Simple Change Can Improve Your Conversion Rate

When launching a campaign, relevancy and the continuity of an offer are very important factors in order to increase conversion rate. To demonstrate it, lets have […]
September 14, 2010

How Old-School Catalogs Help Drive Up Online Sales

I would like to share with you a research by SeeWhy I came across “How Old-School Catalogs Help Drive Up Online Sales”, which I was allowed […]
September 10, 2010

How Eatn Park Achieved a 18% Recovery of Abandoned Shopping Carts

In this another great webinar from, provider of email re-marketing solution for abandoners you will learn how Eat’n Park ( achieved a 18% recovery of […]
August 27, 2010

Examples of Checkout Abandonment Emails from 2 Well Known Online Retailers

I would like to share with you checkout abandonment emails from 2 well known online retailers I recently came across. In both examples below you will […]
August 24, 2010

PCI Compliance – Alternative Approach – Webinar Invitation

As of July 1st 2010 merchants (website owners) and visa processors must ensure that they are PCI compliant. Many shopping carts (like Magento’s free open source […]