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What Happens When More Visitors Cause Poor Web Performance? – Webinar Invitation

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Sometimes more web traffic hurts. What happens when more visitors cause poor Web performance? Are you ready for peak traffic?

When: Thursday, March 11th 2010,1:00 PM EST

A new survey of retail, travel and financial services online consumers found that customers spend a significant percentage of their budgets during peak traffic times, and 67% expect websites to work flawlessly regardless of the number of visitors. Moreover, 72% stated that their expectations were not met during 2009 peak traffic periods, and this is what they did about it:

  • 78% went to a competitor’s site due to poor performance at peak traffic times
  • 88% were less likely to return to a website
  • 47% left with a negative perception of the company
  • 42% discussed it either with friends or online

Want to know more about leveraging your existing Gomez platform to protect revenue, brand and customer loyalty during peak traffic periods? Attend a complimentary Gomez webinar to learn about a new style of load testing that:

  • Enables you to “take a walk in your customer’s shoes” and find problems before they do
  • Identifies and resolves critical web performance issues across the entire web application delivery chain, inside and outside the firewall
  • Leverages your existing Gomez monitoring scripts and skills for both load testing and monitoring
  • Uncovers geographical response time discrepancies and under-performing locations under load

Our Speaker:
Colin Mason, Product Manager, Reality Load, Gomez, Inc.

Colin is Product Manager for the Reality Load performance testing solution at Gomez. Colin has 10 years of performance testing experience and has conducted over 500 load tests for 100 companies. He has presented at numerous industry conferences, including STAR, and has authored industry-acclaimed papers on performance testing web applications.

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The Power of Product Reviews – Webinar Invitation

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The Power of Product Reviews – webinar invitation. You are invited to attend a free educational webinar on Tuesday, March 16, 2010 from 3:00 PM to 4:00 PM Eastern.

You will learn about:

- The Benefits of Using Reviews With Your Ecommerce Platform
- The Benefits of Negative Reviews
- How to Decrease Returns
- How to Increase Conversion

This is a FREE informational webinar.

The presenters include Practical eCommerce Senior Contributing Editor Armando Roggio, Anne Pingree, Senior Sales Engineer with Infopia, and Alan Trzuskoski, eCommerce Manager for Abe’s of Maine.

Register now…

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Lessons Learned from the Top 10 Converting Websites – Webinar

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Lessons Learned from the Top 10 Converting Websites – Webinar.

Top online retailers, like Amazon.com and ProFlowers, enjoy conversion rates as high as 45%. This presentation looks at what they do differently. It will help you quickly understand tips and techniques you can learn from the conversion leaders to improve your conversion rates.

  • Which are the top 10 converting websites, and WHY?
  • The 3 BIG IDEAS they use to drive sales
  • How to perform like an above average website

Register today to find out on Tuesday, March 16th, in this Conversion Academy webinar led by web conversion expert and SeeWhy founder, Charles Nicholls.

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Comparison Shopping Engines Conversion Rates by Categories

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According to Forrester Research, 55% of online shoppers are influenced by comparison shopping engines. As an online retailer you can’t afford to miss out on this potential opportunity.

Download the full report Comparison Shopping Engines Conversion Rates by Categories report…

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How Macys.com Deal With Discount Codes in Checkout

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In one of our posts we were talking about discount codes in checkout process and how to deal with them. Here is a new solution I came across on Macy’s site. Macy’s is using 2 approaches in their checkout:

1. display banners with discount codes in the checkout

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2. create a discount code page, so if you don’t have one you can get their discount code from there. The purpose of this approach is clear – to stop visitors from looking for a discount code on discount code websites which don’t contribute to the sale in any way, thus saving hefty affiliate commission payments for no reason.

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Note: Macy’s is apparently getting 40% conversion rate from this page.

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