Conversion Optimization & Analytics Services

Looking to increase your conversion rate, but would you like to pay only after we increase your conversion?

We charge nothing upfront and guarantee 10-150% conversion lift. Moreover, first payment is invoiced once we’ve increased your conversion rate with a statistically valid test. No increase, no payment!

Contact us at info@proimpact7.com to request your FREE site conversion optimization consultation of your site, or call (020) 7617-7848 to find out more about our conversion improvement guarantee.

Often even a small change can have a huge impact on your conversion. This time we tested adding a subject line in the body of an email.

What we tested
We tested to see if adding a subject line to the body of an email will make any difference”. So we did. We used the same subject line from the subject line field, made it the very first thing in the body and made it bold.

The test background
We ran this test for 2 weeks on 3 different websites to make sure the result was not just a one off success, but a persistent result that could then be applied and relied on. We tagged all urls in emails using Google url builder tool so we could recognize emails with subject lines in the body from those without the subject line in the body, in Google Analytics. After the 2 week period of sending the weekly email campaign, we collected and analysed the data.

Test result
Combined revenue was increased by 37.20% and visits by 22.8%.  In the table below you can see the data for each site. This small addition to the emails increased visits and revenue on all 3 sites during the 2 week testing period.

RE: – yes = had subject line included in the body          

RE: – no = didn’t have subject line included in the body

Hypothesis
-  If your email subscribers can see the offer you promised them in the subject line reinforced again in the body of the email, you get rewarded by more clicks, which subsequently lead to more orders and revenue.

Finally, here is an example from CafePress email how this is be applied to html emails with images.

We put our client’s product page through a test to find out if adding new and removing some page elements would have any impact on conversion.

What we tested
We identified a few key elements on this product page that could have an impact on conversion and decided to remove and/or add some new page elements to see if these changes would give us a desired lift.

We replaced
-    Right hand navigation containing links to other category pages with a new right navigation bar with information such as money back guarantee, testimonials etc.
-    and replaced long section with testimonials in the body of the page with FAQs

We added:
-    prices closer to ‘buy now’ buttons (right above the buy buttons)

Test background
-    we ran the test for over 4 weeks, until the test was statistically valid
-    a/b test

Test results
From the screenshot below you can see that our test variation from the launch of the test took the lead. After 4 weeks of running the test, we were able to declare that our variations increased conversion rate by 21.44%, at 96% confidence level and that the test was statistically valid.

Want to experience similar results and pay only when we increase your conversion rate? To contact proimpact7.com regarding conversion optimization call +44 (0)20 7617 7848 or contact me at jan@proimpact7.com.

Plain vs. HTML email? Which one is the best? Will sending a plain text emails to email subscribers for this IT exam website work better, or are the HTML emails more suitable? We decided to test. In this case study you will learn that in some cases and for certain industries a plain email is more suitable.

What we tested
We tested the weekly newsletter to find out which version, plain vs. HTML, is more suitable for this client. So we split the email subscriber database and the same day we sent plain emails to one half, and the HTML email to the second half of the subscribers.

Plain Email                                                                             HTML email

Test background
-    we sent over 100,000 emails on the same day at the same hour
-    we split the email subscriber database equally 50:50
-    all emails we tagged for tracking in Google Analytics
-    we used the same subject line
-    in both cases we directed visitors to the same landing pages
-    we used the same ‘10% off’ offer in both emails

Test results
A week later after we sent the email campaign out, we analysed the results. To our surprise, the difference between both emails was really significant. In the screenshot below you can see that the plain email increased revenue by 303.08% and visits to the site by 194.51%. Clearly, for this type of product the plain email seems to be more suitable.

(click on the image to enlarge)

Hypothesis
Here is some speculation on the possible causes of the test outcome.
•    Many email clients have images disabled by default. Possibly for this reason the HTML email didn’t performed as well as it could.
•    The plain email was more personal (included customer support representative name, plus contact details) and as it loaded in each email client without any problem, so it got read more.

Want to experience similar results and pay only when we increase your conversion rate? To contact proimpact7.com regarding conversion optimization call +44 (0)20 7617 7848 or contact me at jan@proimpact7.com.

Read More

We conducted 2 separate demo download tests. Each of these tests brought an increase in demo downloads and the overall net conversion impact was 19.66%

Test #1: What we tested
In this test we were faced with the challenge of getting visitors emails prior to any demo download. Prior our engagement, visitors who wanted to download a demo of the software had to register as new clients and were led directly to a login/registration page.

We saw bounce rates of over 50% on this registration page so we tried to come up with another way of getting an email address from the visitors prior to any download. We decided to test using an overlay pop up window.

Control

Variation 1

Test background
The client sells downloadable exam software for the IT industry.
-    test duration over 3 weeks
-    130,379 visitors took part in this test, generating 1,898 demo downloads
-    2 variations in the test

Test results
-    the demo pop up variation improved conversion and increased demo downloads by 10.49% at 99% confidence level

After this initial success, we still believed that we can do better and improve conversion even more so we ran another test, this time testing different pop up windows.

Test #2: What we tested
We put into the test 3 different demo pop up windows. We wanted to know if a smaller, more simplisctic version of the same pop up would bring any improvement.

This time, we created 3 variations:

Control

Variation 1

Variation 2

Test background
-    test duration 4 weeks
-    76,767 visitors took part in this test, generating 2,768 demo downloads
-    3 variations in the test

Test results
-    the demo pop up variation 1 improved conversion and increased demo downloads by another 8.32% at 96% confidence level

Overall, we achieved from 2 different tests, a net compound gain of 19.66%.

Calculation of the compound gain:
= [(1)*(1+T1%)*(1+T2%)]-1
= [(1)*(1+0.1049%)*(1+0.0083%)]-1
= 1 * 1.1049 * 1.083 – 1
= 0.1966 * 100%
= 19.66% (net gain)

Hypothesis
Here is some speculation on the possible causes of the test outcome.

• Test #1: Visitors don’t like registering and see the registration process as a hurdle. By making it look less like as a registration process, we were able to persuade more visitors to give us their email address in return for the demo download.
• Test #2: It seems like there is a fine balance between providing too much and providing too little. Too much information arguably made visitors feel a bit overwhelmed at the size of the pop up and this is why the larger pop up with all the information, failed. The same applies to the stripped down version of the pop up which didn’t contain any benefits in the bullet points, thus not giving enough incentive for visitors to carry on with the download process. However bullet points with the demo benefits were important during the decision process and this is probably why test variation 1 won. Sometimes less is more, but too little can hurt as well, which is probably why the smaller pop up version without the benefits in bullet points didn’t win either.

Would you like to increase your conversion rates and revenue? Contact proimpact7.com regarding conversion optimization at call +44 (0)20 7617 7848 or contact Jan Petrovic at jan@proimpact7.com.

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