How important is your ‘add to cart’ button name? Does it make any difference whether your button is called ‘add to cart’, or ‘buy now’, or ‘purchase now’? Read more and find out how a ‘wrong’ button can cost you hundreds of thousands dollars annually. What we tested In this test we wanted to know what the best name for the ‘add to cart’ button is.  So we put into the test the buttons below. Test background –    ‘add to cart’ was our control –    we ran the test for 2 weeks site wide –    over 43,000 visitors took part Test results The test results surprised us a lot because of the relatively huge difference we detected, where ‘buy now’ button decreased conversion rate by 9.61%, and the ‘purchase now’ button decreased conversion rate even further by a whopping 14.50%. Hypothesis As we could see from the test result a […]

Looking to increase your conversion rate, but would you like to pay only after we increase your conversion? We charge nothing upfront and guarantee 10-150% conversion lift. Moreover, first payment is invoiced once we’ve increased your conversion rate with a statistically valid test. No increase, no payment!   Contact me at info@proimpact7.com to request your FREE site conversion optimization consultation of your site, or call (020) 7617-7848 to find out more about our conversion improvement guarantee.

Often even a small change can have a huge impact on your conversion. This time we tested adding a subject line in the body of an email. What we tested We tested to see if adding a subject line to the body of an email will make any difference”. So we did. We used the same subject line from the subject line field, made it the very first thing in the body and made it bold. The test background We ran this test for 2 weeks on 3 different websites to make sure the result was not just a one off success, but a persistent result that could then be applied and relied on. We tagged all urls in emails using Google url builder tool so we could recognize emails with subject lines in the body from those without the subject line in the body, in Google Analytics. After the […]

We put our client’s product page through a test to find out if adding new and removing some page elements would have any impact on conversion. What we tested We identified a few key elements on this product page that could have an impact on conversion and decided to remove and/or add some new page elements to see if these changes would give us a desired lift. We replaced –    Right hand navigation containing links to other category pages with a new right navigation bar with information such as money back guarantee, testimonials etc. –    and replaced long section with testimonials in the body of the page with FAQs We added: –    prices closer to ‘buy now’ buttons (right above the buy buttons) Test background –    we ran the test for over 4 weeks, until the test was statistically valid –    a/b test Test results From the screenshot below you […]

Plain vs. HTML email? Which one is the best? Will sending a plain text emails to email subscribers for this IT exam website work better, or are the HTML emails more suitable? We decided to test. In this case study you will learn that in some cases and for certain industries a plain email is more suitable. What we tested We tested the weekly newsletter to find out which version, plain vs. HTML, is more suitable for this client. So we split the email subscriber database and the same day we sent plain emails to one half, and the HTML email to the second half of the subscribers. Plain Email                                                                             HTML email    Test background –    we sent over 100,000 emails on the same day at the same hour –    we split the email subscriber database equally 50:50 –    all emails we tagged for tracking in Google Analytics –    we […]

We conducted 2 separate demo download tests. Each of these tests brought an increase in demo downloads and the overall net conversion impact was 19.66% Test #1: What we tested In this test we were faced with the challenge of getting visitors emails prior to any demo download. Prior our engagement, visitors who wanted to download a demo of the software had to register as new clients and were led directly to a login/registration page. We saw bounce rates of over 50% on this registration page so we tried to come up with another way of getting an email address from the visitors prior to any download. We decided to test using an overlay pop up window. Control Variation 1 Test background The client sells downloadable exam software for the IT industry. –    test duration over 3 weeks –    130,379 visitors took part in this test, generating 1,898 demo downloads […]

How important are security seals on a site? Do they really help to increase site conversion? Let’s find out what our test result says. Last year we ran a test for a client to find out if, apart from having a security seal displayed in the checkout, if it makes a sense to display it visibly on their site, and what impact if any such security seal will have. So we put this into a test and placed the seal right into the header. What we tested We tested McAfee security seal in the header vs. no seal. As you can see from the images below, it was hard to miss. Control                                                                             Test Version – no security seal vs. Test background –    test duration – 3 weeks –    2 variations – McAfee security seal vs. no seal –    traffic – over 57,000 visits Test Result Having a security seal displayed […]

Looking for a way to increase your email revenue? In this case study you will learn, how we increased revenue on 3 different websites (3 different email lists) by 94.42% for a client using one proven tactic. The test is very easy test to set up, as the change alone doesn’t require use of a copywriter, rewriting of your email, nor even creating a new email campaign. That’s how easy it is. The hardest part for some will probably be correct url tagging in order to track revenue in Google Analytics, as you would like to test and track the impact this change has on your business. However if you need help with that, you can contact me. What we tested We tested recommended best practice when sending email campaigns. Best practice says to use the name of a site in the ‘from’ field. In our case, our client didn’t […]

In this post we will talk about the consequences of ending your A/B test too soon. The idea came to me when I saw some A/B and MTV tests case studies, which after running only a few days were declared as winning by the testing tools. Then I got ‘lucky’ and came across this very good example, as one of our tests we were running turned out to be a winning one on the following day. Mind you, this was a site with a high volume of traffic. Let’s have a look at this actual example below. The following day after we launched the test, our testing tool declared a winner. According to our testing tool, we improved our conversion by a respectable 87.25% with 100% confidence level. Great! Well, not really. What’s the issue? Technically, if you input the data (conversions & visits) into any statistical tool, it would […]

From my own experience, web analytics tag audit seems to be overlooked by the majority of small and medium size online businesses. This is probably due to several factors. 1. Web analytics is still not utilized in this group of business to its full potential, and it’s used just to ‘check’ what’s happening on the site. This is from my observation when working at an online media agency. And you probably won’t believe me if I tell you, that I came across an online business making over $1 million a month from its websites, and they didn’t even have Google analytics installed! However, 3 months after we installed web analytics, we increased checkout conversion by 22.32% which equals an increase in revenue by $106,769 monthly, and demo downloads by 10.49%! Just to put things straight here; if you install Google analytics, or any other web analytics tool on your site, […]

62% web forms are abandoned before completion – learn how to design single and multi-page forms that increase conversions. In this Conversion Academy webcast, you’ll learn: Best practices when designing forms and landing pages Long forms vs short forms Field order, and why it’s important Landing page optimization techniques and best practices How to Facebook can help you to increase form conversions Date: Thurs, November 18th Time: 12:00 EST | 11:00 CST | 9:00 PST | 5:00 GMT Duration: 60 minutes including 15 minutes Q&A Register today for this Conversion Academy led by SeeWhy conversion experts!

When launching a campaign, relevancy and the continuity of an offer are very important factors in order to increase conversion rate. To demonstrate it, lets have a look at this email campaign from chefscatalog.com. Below is the email I received, telling me that I could win something if I enter. It shows me products  I could win, plus the message is very compelling, as is the call to action. Even the subject line was well crafted – “Win a top rated product from CHEFS catalog!” 1. subject line: Win a top rated product from CHEFS catalog! 2. email with the offer 3. and this is actual landing page So what’s the problem here. Subject line and the email talks about winning the top rated product. There is not a single word about writing a review in order to win! And suddenly the landing page is asking me to write a […]

I would like to share with you a research by SeeWhy I came across “How Old-School Catalogs Help Drive Up Online Sales”, which I was allowed to publish in our blog.  The reason why I agree with the article below is based on my own experience from 2 online/offline based retailers, T.M.Lewin – selling shirts, ties etc., and Next.co.uk. I receive catalogs from these 2 retailers into my post box, and since I started getting them I practically started buying more from them as well. When I shop for shirts I always go to T.M.Lewin online store first, or if I need some casual stuff, then I visit Next website and most of the time I purchase something. What’s interesting about my shopping habit is the fact, that I prefer to buy online, as to me it seems like they have bigger selection online. Also I would like to  support […]

In this another great webinar from SeeWhy.com, provider of email re-marketing solution for abandoners you will learn how Eat’n Park (smileycookie.com) achieved a 18% recovery of abandoned shopping carts. 1. Results and Abandonment Program 18% of shopping carts have been recovered, which led to double-digit sales growth. 2. Best Practice Formula for Abandonment Program View Webinar Will open in new window. Right now at proimpact7.com we are working on our client website, which is going to be launched in a few days. Part of our job is also implementation of an email recovery program. We are also preparing a case study and will post it in our blog, so if you are interested to find out more then sign up to our newsletter, or become Proimpact7.com friend on Facebook. And here is a sample of an abandonment campaign we are preparing for our client.

I would like to share with you checkout abandonment emails from 2 well known online retailers I recently came across. In both examples below you will see different approaches. For those who would like to start capturing their checkout abandoners  in real time then go to seewhy.com, which at the moment is the only provider of re-marketing solutions for checkout abandonment. Just to remind you a/b testing, also referred to as landing page optimization, of your checkout process should be high on your wish list in order to achieve the best possibly result, as the reason why visitors abandon checkout process could also be somewhere in the checkout. Cafepress.com Headline: Regarding the items in your shopping cart. Overstock.com Headline: Valued customer, you left something in your cart. As far as I am aware cafepress.com has been using them for several months, however overstock.com I think started experimenting with them just […]

As of July 1st 2010 merchants (website owners) and visa processors must ensure that they are PCI compliant. Many shopping carts (like Magento’s free open source version etc) aren’t PCI compliant. So if they don’t comply, you won’t be able to process online payments! In this webinar we will discus two new approaches to data security promise to reduce compliance costs and complications while enabling retailers to keep pace with change. End-to-End Encryption and Tokenization each offer significant advantages over system-specific safeguards, but which method is best for your organization and how can you leverage it for optimum results? When: Join us on Wednesday Sept. 8 at 12pm ET  for an informative webcast that will help you answer those questions and move past your PCI compliance concerns. We’ll clearly explain the issues, challenges and new solutions, with expert advice from: – George Peabody – Director of Emerging Technologies Advisory Service, […]