Usability Testing Service

The easiest way to watch and hear real people using your website and then improve what didn't work to increase you usability and conversion...

Usability testing is a technique used to evaluate a website by testing it on users. This is an invaluable service as it gives direct input on how real users use the website. Usability testing measures the usability, or ease of use, of a specific website. It is a vital tool in developing real knowledge about audience behaviour. If for example 80% of users experience a problem that prevents them from taking the desired action, it’s a pretty clear signal that something is wrong with the site or design.

When you are considering how usable your website is, you should always take into account your visitors typical mind-set and behaviour. The facts are that visitors are impatient, their commitment level to the site is probably low and the text has only been scanned, not read properly. In addition, visitors have a fixation on more pertinent items of interest and their typical desired next action is to click on something.

10 Reasons Why You Should Do Usability Testing on Your Website

1. Can Your Visitors Find Things on Your Website as Fast as You Can? If you have had your website for months or years, you probably can’t see your website with fresh eyes anymore. You know your website up-side down and you can find anything on your site with 2-3 clicks. But can your visitors? The only way to find out if visitors can accomplish their tasks is to conduct usability testing.
2. Conversion Rate Really Low? You receive thousands of unique visitors per month, but your conversion rate is really low. With usability testing you could uncover that “little” problem causing your visitors to leave before you decide on a complete redesign.
3. High Abandonment in Your Lead Generation Form or Checkout? Before you start A/B testing why not to try usability testing first to see what is causing the problem?
4. Visitors Are Not Signing Up to Your Newsletter? We all know that e-mail newsletters drive loyal customers to your website but only a small percentage of your visitors subscribe to your newsletter? With usability testing you could find out whether it’s because it’s hard to find your e-mail subscription field or perhaps it’s not working properly.
5. Is Installing Your Downloadable Software Easy or a Pain? Are you offering a “free trial” of your product but a high percentage of people don’t complete the download process? What about installing the product on their machine, is it easy or difficult?
6. Is Your Online Application or Software Easy to Use? The only way to find out apart from sending surveys is to do usability testing as well.
7. Are Your Calls to Action Buttons Visible and Persuasive? Are your “calls to action” buttons clearly visible or do your visitors need to look for them?
8. Is Your Basket and Checkout Process Smooth? Is it easy to add a product into the basket and then checkout?
9. Can Your Visitors Find...? Can your visitors easily find the price, watch the demo, book the test drive, find your free trial link, get a quote, find FAQs or contact you easily? All this can be found out by usability testing.
10. What Else Can I Improve? And finally, your website is running well, you are happy with your conversion rates, but would like to find out what else you could do to improve your sales or website -  so you can run usability test to make further improvements.

How Long Does it Take to Receive the Results?

From the day we agree objectives for testing, you can expect to receive the Flash voice videos of test users fulfilling test objectives on your website usually within 3-10 days.

Our Usability Packages

* Depending on your required targeted audience of tester it could take longer, however on average you will receive most of the reviews within the time frame.