Landing Page Optimization & Web Design

If you use product recommendations in your store (if you don’t, then you are loosing out on a great opportunity) different placements of those product recommendations can have a big impact on your conversion rates.

According to what I learned at webinar from coremetrics about product recommendations, the best placement for product recommendation on product pages is above the fold, preferably on the right hand side. Just by placing the product recommendations above the fold on the right hand side you can increase your conversion by extra 2%. NOTE: testing of placement recommended before drawing any conclusions.

Sometimes, because of the width of your website and the way your product page is designed, you can’t place product recommendations above the fold. In that instance other best placements needs to be tested. A good solution is to not make your product page too cluttered, so then product recommendations are easily noticeable as in the example below.

One rule to remember is, the more messy your product page is, the less information your visitors can digest. It’s very similar to your house. Do you feel better in a messy room or a nice and tidy room? My guess is, that in 99% the answer is pretty clear.

Examples of good placement when not possible to place above the fold