I am always fascinated by successful, well known online stores and their features, and this is where I am get inspiration from for our projects. Usually they are the first to introduce something new to enhance their visitors experience, so that they can gain a competitive advantage and more sales. So what shopping carts are these “big boys” making hundreds of millions dollars using and how much does it cost them? NOTE: this is for illustrative purposes only and not an exhaustive list of shopping carts and online stores.

ATG shopping cart is used by: bestbuy.com, target.com, officemax.com, B&Q, landsend.com

Certona shopping cart is used by: victoriasecret.com

DemandWare shopping cart is used by: ninewest.com, timberland.com

And how much? Prices are around 50k+ per year.

What do you get for that money? Shopping carts that automate and personalize the online buying experience for your visitors. Business and customer analytics, multivariate testing tools for a/b and multivariate testing in your store for website optimization, e-mail and web campaign management, site search with merchandising, enterprise hosting solutions with huge bandwidth and guaranteed up time, regulars updates as these solutions as hosted solutions. Basically you will get everything else you don’t get in cheap shopping carts, but necessary to run your multi million business smoothly.