What Shopping Carts Are Used by TOP 500 Retailers

shoppingcart875668I am always fascinated by successful, well known online stores and their features, and this is where I am get inspiration from for our projects. Usually they are the first to introduce something new to enhance their visitors experience, so that they can gain a competitive advantage and more sales. So what shopping carts are these “big boys” making hundreds of millions dollars using and how much does it cost them? NOTE: this is for illustrative purposes only and not an exhaustive list of shopping carts and online stores.

ATG shopping cart is used by: bestbuy.com, target.com, officemax.com, B&Q, landsend.com

Certona shopping cart is used by: victoriasecret.com

DemandWare shopping cart is used by: ninewest.com, timberland.com

And how much? Prices are around 50k+ per year.

What do you get for that money? Shopping carts that automate and personalize the online buying experience for your visitors. Business and customer analytics, multivariate testing tools for a/b and multivariate testing in your store for website optimization, e-mail and web campaign management, site search with merchandising, enterprise hosting solutions with huge bandwidth and guaranteed up time, regulars updates as these solutions as hosted solutions. Basically you will get everything else you don’t get in cheap shopping carts, but necessary to run your multi million business smoothly.

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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