What Shoppers Expect from Your Online Store

Shopping is all about exploration. Before buying, shoppers wants to consider different models, shapes, sizes and colours. In the table below you can see traits in terms of how important each is to getting shoppers to complete a purchase.

By looking at that list you realize that shoppers don’t want that much. All what they want is an easy shopping experience… This is the task of web design agencies to get that right.

Obviously free shipping, easy returns, product range,  special offers, checkout security and shoppers privacy are also very important aspects.


You can download full study in .pdf on brand loyalty.

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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