Shopping is all about exploration. Before buying, shoppers wants to consider different models, shapes, sizes and colours. In the table below you can see traits in terms of how important each is to getting shoppers to complete a purchase.
By looking at that list you realize that shoppers don’t want that much. All what they want is an easy shopping experience… This is the task of web design agencies to get that right.
Obviously free shipping, easy returns, product range, special offers, checkout security and shoppers privacy are also very important aspects.
You can download full study in .pdf on brand loyalty.