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Welcome Email – Example to Learn From
With the welcome email, you have a great opportunity to get a sale and introduce your company. But to my surprise still not many websites are doing this effectively, even though it seems to me like the easiest part of the email marketing campaign and also the cheapest way. Many welcome emails are too vague with no offers in them to encourage your subscribers to take any action, like in the example below from landsend.com.
And here is an example of how to do it by art.com . Easy, simple and very effective.
What’s great about this welcome email:
- in html – grabs visitors attention plus all email clients can display html
- professionally designed with a clear call to action “shop now”
- incentive available – 20% discount code
- email preferences included in the footer, so their subscribers can change their receiving preferences
Questions or comments?
For queries regarding web design, landing page optimization, and for more information on this article please contact Jan.
jan@proimpact7.com
Well…the Land\\\’s End example does do some good things from the customer service standpoint but the paragraph that begins \\\’But why wait…\\\’ should be something like: .Take advantage of special savings available to our new subscribers…\\\’ And of course it should look better.
Maybe Art.com should spend a few lines welcoming the person before getting into the sales pitches.
But who knows…that\\\’s what testing is for.