More and more companies are successfully using webinars to promote their products or services for lead generation. Even though this trend is growing, there are still companies who don’t leverage the power of webinars yet. Also some of those who already have webinars, don’t promote them effectively enough to their website visitors.

Webinars are interactive sessions which may include audio, presentation slides, screen sharing, white boards and a wide range of other types of content. Generally the host has control over the webinar, but the participants are not just passive listeners but can interact and contribute in the webinar discussion by posing questions and taking surveys or polls.

Benefits of webinars for your company:

• webinars allow you to educate your prospects about your product or service
• great lead generation tool. hubspot, in one of their last webinars attracted more than 2,500 prospects
• easy way how to promote your product or service to hundreds or thousands of prospects at once
• it shortens sales cycle
• cost effective
• allows questions to be answered for the whole audience

I have found 2 good examples of how these companies are promoting their webinars on their websites.

If you need help to promote your webinars, I found this service from webfishery.com which helps to generate more leads for your webinars. Also I recommend you read webfishery blog where you can find more information on how to run your webinars.

If your webinar is related to e-commerce and conversion increase contact jan@proimpact7.com and we can promote your webinar on our blog for a small fee.