Webinar Recording: How to Avoid 10 Marketing Automation Project Pitfalls

In this great webinar, “how to avoid 10 marketing automation project pitfalls”, you will learn how to set up your automation process for success and the pitfalls to avoid.

Only 20% of B2B marketing organizations are using a marketing automation solution today. 50% of these users aren’t using the marketing automation solution close to their full potential.

The list of 10 marketing automation pitfalls to avoid.

Pitfall 1: Unclear prospect profile. – Without developing a clear profile of your prospects you could be spending too much time trying to sell to people who are never going to buy from you.

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Pitfall 2: No interesting content. – The content of your website is about your customers, not about you.

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Pitfall 3: Not enough leads. – Focus on leads generation.

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Pitfall 4: Sales & marketing don’t get along. – Create trust between the sales and marketing teams and clearly define who the leads belong to at each stage, plus don’t forget to inform the sales team about what you do.

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Pitfall 5: Lack of expertise. – Create multi skill project team with different skill sets.

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Pitfall 6: Bad business model.

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Pitfall 7: Process not documented. – Create a flow chart of your process to make sure there isn’t a dead end in your process.

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Pitfall 8: No board-level buy-in.

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Pitfall 9: Assuming it will be easy. – Take your time to explain the benefits to all departments involved.

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Pitfall 10: Failure to define success. – You need to define the right metrics that are important to you.

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Key takeaways:

  1. marketing automation can have a major impact on the effectiveness of your sales & marketing teams
  2. marketing automation is not that hard, once you know what issues to look out for
  3. don’t be afraid to get started

marketing-automation-challenge-webinar-11-11-2009-16-16-08Will open in new window. Registration prior viewing might be required.

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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