In this great webinar, “how to avoid 10 marketing automation project pitfalls”, you will learn how to set up your automation process for success and the pitfalls to avoid.

Only 20% of B2B marketing organizations are using a marketing automation solution today. 50% of these users aren’t using the marketing automation solution close to their full potential.

The list of 10 marketing automation pitfalls to avoid.

Pitfall 1: Unclear prospect profile. – Without developing a clear profile of your prospects you could be spending too much time trying to sell to people who are never going to buy from you.

Pitfall 2: No interesting content. – The content of your website is about your customers, not about you.

Pitfall 3: Not enough leads. – Focus on leads generation.

Pitfall 4: Sales & marketing don’t get along. – Create trust between the sales and marketing teams and clearly define who the leads belong to at each stage, plus don’t forget to inform the sales team about what you do.

Pitfall 5: Lack of expertise. – Create multi skill project team with different skill sets.

Pitfall 6: Bad business model.

Pitfall 7: Process not documented. – Create a flow chart of your process to make sure there isn’t a dead end in your process.

Pitfall 8: No board-level buy-in.

Pitfall 9: Assuming it will be easy. – Take your time to explain the benefits to all departments involved.

Pitfall 10: Failure to define success. – You need to define the right metrics that are important to you.

Key takeaways:

1. marketing automation can have a major impact on the effectiveness of your sales & marketing teams
2. marketing automation is not that hard, once you know what issues to look out for
3. don’t be afraid to get started

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