The webinar, which was broadcast live on October 13, 2009, was sponsored by Yesmail, a leading email-marketing solutions company.

Specific Topics Included:

• High Level Industry Trends/Stats: Learn about the current state of email marketing, and what’s in store for the future.
• Overview of Effective Strategies and Email Best Practices: Learn essential components every email marketing plan should have.
• Acquisition Strategies: Learn how to grow your list and increase your campaign potential.
• Lifecycle Messaging: Learn how to use an email welcome strategy to boost brand and build customer loyalty.
• List Management: Understand how to protect your reputation and improve customer experience with clean lists.