Using urgency has proved to be an effective marketing strategy to increase sales. According to MarketingExperiments.com, urgency increased sales by 992.68% in one of their experiments.

Below you can see examples of using urgency for their sales offer from onlineshoes.com. One thing to notice is that the same offer is clearly displayed in their newsletter, on their landing page and throughout the whole website in the blue box below header, thus keeping consistency or as it is sometimes referred to “scent”.

Even in the cart, the offers are displayed as well along side with the message saying “You saved $25 on this order” which is in red so visitors can see it.

newsletter

landing page

cart

home page