Usability Testing Idea: Compare Your Site vs. Your Main Competitor

Do you truly want to know whether your site is better or worse than your direct competitor? The easiest way to find out is to run usability testing on your website in comparison with your direct competitor.
Here at proimpact7.com, we can help you with this task. We offer packages from 10 user tester to get you started. We get the user testers to compare two websites, yours and your competitor’s without telling them which site is yours.
The usability testing scenario:
Scenario: You need to buy an 8 mega pixel digital camera. Your budget is $300. You search Google for 8 mega pixel digital cameras and compare two websites: yours.com and competitor.com.
Task: use both of these sites to find a relevant 8 mega pixel camera within your $300 budget.
Once you have found the right camera please answer these two questions:
- Which website did your prefer?
- Why? (please explain with examples)
This type of usability testing will help you to improve your site and will give you great insight into why your site is better or worse than your competitors and what you can improve.
Our usability testing packages starts from £750 for 10 users, and this is what you get will get from us:
- 10 video and audio transcripts of users performing tasks on your website
- their written review
- proimpact7.com report with recommendations
- priceless insight into your website
I recommend you to watch the usability testing comparison of two website Bentley vs Mercedes to see what we have uncovered.
Questions or comments?
For queries regarding web design, landing page optimization, and for more information on this article please contact Jan.
jan@proimpact7.com





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