Twitter Experiments: Getting beyond the “now what?”
SYNOPSIS: Twitter has become the latest must-have social media tool that everyone wants to master. We wanted to use our June 10 web clinic to discuss the potential for translating Twitter hype into business results.
Why is Twitter important? Can a tweet drive business objectives? What steps should organizations take to get real returns?
To answer these questions, we teamed up with Jason Breed, Sr. Director of Business Development at Neighborhood America, and Marc Meyer, CEO of Digital Response Marketing Group, to review research and examples and examine different ways that businesses are – and should be – using Twitter.
You can now access the clinic in the format of your choice:
Click here for Flash format (slides with audio)