Top 10 Retailers by Conversion Rate in April 2009

Below is a list of top 10 online retailers by conversion. Conversion rate data is based on visitor conversion rates, not session conversion rates. Source: Nielsen Online / Marketing Charts.

You have all very likely heard that average conversion rates on the internet are between 1-2%. If that’s the case on your website and by looking at the data below, how do you feel? Isn’t it time to improve this? At proimpact7 we offer a range of services including A/B and multivariate testing and optimization, usability testing, free site inspection service and obviously website redesign service focused on increasing conversion of rates.

In the following post you can see the analysis of 2 retailers from the same industry but with a significantly different conversion rate – Proflowers (42.8% conversion rate) vs. (20.8% conversion rate).


Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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