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Top 10 Retailers by Conversion Rate in April 2009

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Below is a list of top 10 online retailers by conversion. Conversion rate data is based on visitor conversion rates, not session conversion rates. Source: Nielsen Online / Marketing Charts.

You have all very likely heard that average conversion rates on the internet are between 1-2%. If that’s the case on your website and by looking at the data below, how do you feel? Isn’t it time to improve this? At proimpact7 we offer a range of services including A/B and multivariate testing and optimization, usability testing, free site inspection service and obviously website redesign service focused on increasing conversion of rates.

In the following post you can see the analysis of 2 retailers from the same industry but with a significantly different conversion rate – Proflowers (42.8% conversion rate) vs. 1800flowers.com (20.8% conversion rate).

top10retailres

About the author

Jan Petrovic Jan Petrovic is the founder of proimpact7.com. He is also a master certified conversion optimization & web analytics professional. Jan studied conversion optimization with MarketingExperiments and Bryan Eisenberg, the most recognized of conversion optimization experts. He gained his master certification in analytics with another widely recognized expert in the analytics industry - Avinash Kaushik. After Jan finished his studies, he launched a website called dashboardinspector.com, which provides dedicated web marketing analyst service for SMEs, allowing SMEs to save up to 60% on in-house cost.

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Questions or comments?

For queries regarding web design, landing page optimization, and for more information on this article please contact Jan.

jan@proimpact7.com

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