Tips on Improving Your “No Results” Search Pages

Does your e-commerce store show “no results” search page when searching your site with certain keywords? According to Sli Search around 10% of searches return “no result” page result. If you want to know how your site search deals with it then I have two simple test solutions. I use them when I carry out free website inspection services on our client websites. I simply put my full name in their search field and watch what result I get. Then I use one of their products or categories in their search field, but I deliberately misspell it. This simple test gives me some ideas about their current search and what could be improved.

Some ideas about how you can improve your site search:

  • incorporate “auto complete” feature in your search box. Good example of site search with auto complete is at
  • show results with some of the wordsbest-buy15-07-2009-16-01-191
  • show spelling suggestions


  • show popular searches or products
  • or show advanced search with a search cloud


If you want to improve you site search then companies like SLI Systems, nextopia, atg, celebros or omniture offer intelligent search technology for websites. These intelligent site search solutions can do more than just deal with “no result” page. And as 60% of  responders found optimized site search to be an effective way of boosting a sale, this is one area where it pays to focus your attention on. More on this topic can be found here…

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Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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