This Just Tested: Product Page – Conversion Increased by 21.44%

We put our client’s product page through a test to find out if adding new and removing some page elements would have any impact on conversion.

What we tested
We identified a few key elements on this product page that could have an impact on conversion and decided to remove and/or add some new page elements to see if these changes would give us a desired lift.

We replaced
–    Right hand navigation containing links to other category pages with a new right navigation bar with information such as money back guarantee, testimonials etc.
–    and replaced long section with testimonials in the body of the page with FAQs

We added:
–    prices closer to ‘buy now’ buttons (right above the buy buttons)

Test background
–    we ran the test for over 4 weeks, until the test was statistically valid
–    a/b test

Test results
From the screenshot below you can see that our test variation from the launch of the test took the lead. After 4 weeks of running the test, we were able to declare that our variations increased conversion rate by 21.44%, at 96% confidence level and that the test was statistically valid.

Want to experience similar results and pay only when we increase your conversion rate? To contact proimpact7.com regarding conversion optimization call +44 (0)20 7617 7848 or contact me at jan@proimpact7.com.

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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