We put our client’s product page through a test to find out if adding new and removing some page elements would have any impact on conversion.
What we tested
We identified a few key elements on this product page that could have an impact on conversion and decided to remove and/or add some new page elements to see if these changes would give us a desired lift.
- Right hand navigation containing links to other category pages with a new right navigation bar with information such as money back guarantee, testimonials etc.
- and replaced long section with testimonials in the body of the page with FAQs
- prices closer to ‘buy now’ buttons (right above the buy buttons)
- we ran the test for over 4 weeks, until the test was statistically valid
- a/b test
From the screenshot below you can see that our test variation from the launch of the test took the lead. After 4 weeks of running the test, we were able to declare that our variations increased conversion rate by 21.44%, at 96% confidence level and that the test was statistically valid.
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