We put our client’s product page through a test to find out if adding new and removing some page elements would have any impact on conversion.

What we tested
We identified a few key elements on this product page that could have an impact on conversion and decided to remove and/or add some new page elements to see if these changes would give us a desired lift.

We replaced
-    Right hand navigation containing links to other category pages with a new right navigation bar with information such as money back guarantee, testimonials etc.
-    and replaced long section with testimonials in the body of the page with FAQs

We added:
-    prices closer to ‘buy now’ buttons (right above the buy buttons)

Test background
-    we ran the test for over 4 weeks, until the test was statistically valid
-    a/b test

Test results
From the screenshot below you can see that our test variation from the launch of the test took the lead. After 4 weeks of running the test, we were able to declare that our variations increased conversion rate by 21.44%, at 96% confidence level and that the test was statistically valid.

Want to experience similar results and pay only when we increase your conversion rate? To contact proimpact7.com regarding conversion optimization call +44 (0)20 7617 7848 or contact me at jan@proimpact7.com.