The Power of Having a Pre-launch Page

Pre-launch pages can work wonders for almost any type of business if marketed properly. In this post I will show you 2 pre-launch pages, from typekit.com and kissmetrics.com, which in June 2009 attracted 39,000 and 20,000 unique visitors respectively.

graph30-07-2009-15-23-58

Why a pre-launch page is important?

With a pre-launch page you can start promoting your upcoming website via PR, blogging, Twitter etc. and create buzz around your business, service or product right away, because you already have a mini website.

Many times the launch of your new website can take longer than anticipated for various reasons like money issues or development of your product (service, software etc). For example kissmetrics.com launched their pre-launch page in July 2008, which is more than a year ago. But since then they have attracted over 288,395 visitors to their site. That’s 288,395 visitors aware of their product before they even launched it!

Guidelines for successful pre-launch page:

  • allow people to get notified by e-mail by placing e-mail sign up field above the fold
  • start blogging and place a link to your blog on your pre-launch page as well
  • people like sharing, so allow them to share your pre-launch website by placing Twitter, Facebook and other social bookmark icons on your pre-launch page
  • make friends – if you are on Twitter, Facebook or MySpace show it and allow people to join you

Below you can see a couple of examples of pre-launch pages to give you some ideas. And of course, due to its importance, pre-launch pages come as standard with our web design service at proimpact7.com.

kissmetrics30-07-2009-14-56-27

typekit30-07-2009-14-07-52

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Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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