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or The Power of Having a Pre-launch Page
Pre-launch pages can work wonders for almost any type of business if marketed properly. In this post I will show you 2 pre-launch pages, from typekit.com and kissmetrics.com, which in June 2009 attracted 39,000 and 20,000 unique visitors respectively.
Why a pre-launch page is important?
With a pre-launch page you can start promoting your upcoming website via PR, blogging, Twitter etc. and create buzz around your business, service or product right away, because you already have a mini website.
Many times the launch of your new website can take longer than anticipated for various reasons like money issues or development of your product (service, software etc). For example kissmetrics.com launched their pre-launch page in July 2008, which is more than a year ago. But since then they have attracted over 288,395 visitors to their site. That’s 288,395 visitors aware of their product before they even launched it!
Guidelines for successful pre-launch page:
- allow people to get notified by e-mail by placing e-mail sign up field above the fold
- start blogging and place a link to your blog on your pre-launch page as well
- people like sharing, so allow them to share your pre-launch website by placing Twitter, Facebook and other social bookmark icons on your pre-launch page
- make friends – if you are on Twitter, Facebook or MySpace show it and allow people to join you
Below you can see a couple of examples of pre-launch pages to give you some ideas. And of course, due to its importance, pre-launch pages come as standard with our web design service at proimpact7.com.
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Questions or comments?
For queries regarding web design, landing page optimization, and for more information on this article please contact Jan.
jan@proimpact7.com