The Evolution of Shopping Carts: Driving Sales, Reducing Expenses

Tuesday, September 29, 2009
1:00 PM – 2:00 PM MDT

Key Takeways

– How to pick a cart
Merchants should choose the ecommerce platform that best fits their business. Registrants will receive a checklist to help them identify the shopping-cart features most important to their businesses, and those features that are not worth paying for.

– Important shopping cart sales tools
Sophisticated carts can increase online sales and drive customer retention by offering enhance conversion tools, auto-responder technology, easy-to-produce customized landing pages, single-click buy capabilities and much more.

– Streamlined order and processing help
Cutting-edge carts will now provide built-in tools to reduce order-processing costs, improve communication with customers, track orders and more.

– Effective design
The design of an ecommerce site will establish credibility, increase sales and drive conversions.

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Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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