The difference between SSL and Hacker Safe seals

comodo1In the previous post I was talking how hacker safe can increase your conversion rate significantly. Now I am going to explain the difference between SSL and Hacker Safe security seals, as it seems that after talking to our clients, there is not a full understanding about their purpose and what they really do.

Let’s start with the SSL certificate first which stands for Secure Socket Layer. The “s” in https and presented by a padlock icon, tells user that the website they are visiting uses encryption technology that prevents hackers from stealing information like credit card details, data or any other personal details while it is in transmission. However, even a website with an up to date certificate from a reputable certificate authority can still bpadlock-logoe infected with malware, or have other vulnerabilities with their web infrastructure.

https

If you collect payments on your website using PayPal or Googlecheckout, then usually the SSL certificate isn’t compulsory as the transaction is happening on their protected server, not on yours. The most recognized SSL certificates are Verisign, Comodo and Thawte.

mcafee-hackersafe-logoHacker Safe service on the other hand checks for unwitting to malicious websites, the hidden presence of browser exploit code, and the accidental sharing of customer e-mail data with spammers. The most recognized hacker safe service is from McAfee or Comodo. Not the cheapest, especially if you are a start-up, but the impact in terms of increased conversion rate and revenue can be very huge as said in our previous post.

Both services play significant roles in your website credibility and reputation and help you to increase your conversion rates and revenue. It has been proven and tested on many websites and at proimpact7 we always highly recommend it to any of our clients. Always remember that 75% users abandon a retail site due to the security concerns. Learn how Hacker Safe seal increased sales by 8.83%.

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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