In the previous post I was talking how hacker safe can increase your conversion rate significantly. Now I am going to explain the difference between SSL and Hacker Safe security seals, as it seems that after talking to our clients, there is not a full understanding about their purpose and what they really do.

Let’s start with the SSL certificate first which stands for Secure Socket Layer. The “s” in https and presented by a padlock icon, tells user that the website they are visiting uses encryption technology that prevents hackers from stealing information like credit card details, data or any other personal details while it is in transmission. However, even a website with an up to date certificate from a reputable certificate authority can still be infected with malware, or have other vulnerabilities with their web infrastructure.

If you collect payments on your website using PayPal or Googlecheckout, then usually the SSL certificate isn’t compulsory as the transaction is happening on their protected server, not on yours. The most recognized SSL certificates are Verisign, Comodo and Thawte.

Hacker Safe service on the other hand checks for unwitting to malicious websites, the hidden presence of browser exploit code, and the accidental sharing of customer e-mail data with spammers. The most recognized hacker safe service is from McAfee or Comodo. Not the cheapest, especially if you are a start-up, but the impact in terms of increased conversion rate and revenue can be very huge as said in our previous post.

Both services play significant roles in your website credibility and reputation and help you to increase your conversion rates and revenue. It has been proven and tested on many websites and at proimpact7 we always highly recommend it to any of our clients. Always remember that 75% users abandon a retail site due to the security concerns. Learn how Hacker Safe seal increased sales by 8.83%.