Comet is one of the UK’s largest electrical retailers with over 250 stores nationwide and 3.6M* unique visitors per month to their eCommerce site, comet.co.uk.

Comet is one of the country’s leaders in their approach to optimising the online customer experience. Using a testing platform provided by Optimost, Comet was able to carry out A/B and multivariate tests to ensure any change they make to the site is based on what their customers want.

Redesigned product category pages show surprising results

The test showed that ‘Variation A’, which gave extra real estate to the top selling categories, actually had a negative impact on conversions: Add to basket +0.5%, Conversions -1.7%. This provided useful insight for future testing. ‘Variation B’, which has a clean 3 column layout, had a positive impact on conversions: Add to basket +1.9%, Conversions +4.7%.