Blog Home

Testing Product Category Pages Results in a 4.7% Increase in Conversions

Tuesday February 2, 2010 by Comments (0)



Comet is one of the UK’s largest electrical retailers with over 250 stores nationwide and 3.6M* unique visitors per month to their eCommerce site, comet.co.uk.

Comet is one of the country’s leaders in their approach to optimising the online customer experience. Using a testing platform provided by Optimost, Comet was able to carry out A/B and multivariate tests to ensure any change they make to the site is based on what their customers want.

productpagetest01-02-2010-21-32-35

Redesigned product category pages show surprising results

The test showed that ‘Variation A’, which gave extra real estate to the top selling categories, actually had a negative impact on conversions: Add to basket +0.5%, Conversions -1.7%. This provided useful insight for future testing. ‘Variation B’, which has a clean 3 column layout, had a positive impact on conversions: Add to basket +1.9%, Conversions +4.7%.

oldtest01-02-2010-21-36-18

About the author

Jan Petrovic Jan Petrovic is the founder of proimpact7.com, 2012 Award Winning Conversion Optimization Agency. He is also a master certified conversion optimization & web analytics professional. Proimpact7.com provides conversion optimization services for small and large online business. Jan also works as a web analyst for large U.S. online & offline retailer. Jan studied conversion optimization with MarketingExperiments and Bryan Eisenberg, the most recognized of conversion optimization experts. He gained his master certification in analytics with another widely recognized expert in the analytics industry - Avinash Kaushik. After Jan finished his studies, he launched a website called dashboardinspector.com, which provides dedicated web marketing analyst service for small and large online businesses, allowing businesses to save up to 60% on in-house cost.

Related posts:

  1. What’s the Best Product Recommendation Placement to Increase Your Conversions
  2. Always Be Testing Webinar: Confidence and Trust Building Elements
  3. How Much Money Are You Loosing Every Month by Not Testing?
  4. Tips on Improving Your “No Results” Search Pages
  5. Website Testing and Optimization – Webinar

Questions or comments?

For queries regarding conversion optimization of your site, or for more information on this article please contact Jan Petrovic, founder of proimpact7.com and master certified in conversion optimization and web analytics.

jan@proimpact7.com

Related posts:

  1. What’s the Best Product Recommendation Placement to Increase Your Conversions
  2. Always Be Testing Webinar: Confidence and Trust Building Elements
  3. How Much Money Are You Loosing Every Month by Not Testing?
  4. Tips on Improving Your “No Results” Search Pages
  5. Website Testing and Optimization – Webinar


Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Get the 2012 Award Winning test which increased revenue by 303.08%

You will also get these 3 winning A/B case studies:

* required fields

Name: *
Email: *
Phone: *

Your information will never be shared with any third party