November 20, 2012

Still Using Magento Ajax One Page Checkout? Then It’s Very Likely Costing You 20-40% in Lost Revenue Each Month

Are you still using Magento Ajax one page checkout, similar to one below in your ecommerce store? Then you might be affected, as very likely it’s costing you 20-40%+ in revenue each month. After working with several different clients on conversion optimization of their website in recent months I have discovered that each time we implemented our version of checkout, we always increased conversion by 20-40% versus the Ajax one page checkout. On the screenshot below you can see the difference in conversion and revenue after implementing our winning checkout version. Monthly revenue increased immediately by almost $20,000, or by $240,000 annually. My hypothesis as to why Magento one page checkout isn’t converting well is probably this type of checkout with hidden next steps causes friction in visitors, who feel that this is not going to be easy and therefore they tend to give up. Also, in some older browsers […]
July 27, 2009

One Page Ajax Checkout – 5 Reasons Why Not

Should you use one page Ajax checkout? Here are 5 reasons not to. 1. I have found mostly complaints from website owners than anything good about one page checkouts as you can read from the selected forums below: http://www.webproworld.com/ http://www.magentocommerce.com/ 2. Gap.com is the only top 500 online retailer using a one page Ajax checkout but according to econsultancy.com posted in January 2009 Gap.com saw some decrease in conversion rates in their one page Ajax checkout. Gap.com is still using the one page Ajax checkout till now. NOTE: as we all know, TOP 500 retailers are very quick in implementing new things, especially if those things increase conversion rates. Apart from gap.com I can’t recall any other stores using one page checkout. 3. According to this post from getelastic.com, three step checkout process convert the best at 6.2% whereas one page checkout converts at only 2.5% as you can see […]
June 24, 2009

One Page Ajax Vs. Multi Page Checkout Process

When the one page Ajax checkout process was introduce a few years ago, many online retailers where looking at it as a possible cure for their high abandonment rates at checkout. However, some website owners who tried the one page Ajax checkout process, discovered that it has not decreased their shopping cart abandonment rates at all, but in some cases the abandonment rates were even higher as in this case below. LATEST UPDATE: I highly recommend you to read this post “One Page Ajax Checkout – 5 Reasons Why Not“. According to a study, one page Ajax checkout converts at 2.5% whereas 3 step multi page checkout converts at 6.2%. In this post you will find 5 reasons why one page Ajax checkout isn’t the best option for your business. “The single page Ajax vs. multi page checkout has been a source of concern for me. I agree that single […]
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