March 1, 2013

Discount Codes in Checkout – 3 Ideas to Test

If you are getting a lot of traffic from discount code sites in your analytics tool which converts well, then ask yourself this question: are these discount code sites delivering actual visitors, or are these visitors those I acquired and then once they reached my cart, left to look for a discount code? How do you find out if this is a ‘legitimate’ sale from discount code sites, or your own traffic? This is not easy, but here is a list of things to look at: 1. Do you have a discount code field in the cart/checkout? If yes, how you stopping visitors from finding it online? If your answer is there is nothing we do, then you very likely have a problem. 2. If you use an affiliate network which distributes your discount codes to discount codes sites and this particular affiliate network has very high conversion rate (look  […]
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