March 1, 2013

Discount Codes in Checkout – 3 Ideas to Test

If you are getting a lot of traffic from discount code sites in your analytics tool which converts well, then ask yourself this question: are these discount code sites delivering actual visitors, or are these visitors those I acquired and then once they reached my cart, left to look for a discount code? How do you find out if this is a ‘legitimate’ sale from discount code sites, or your own traffic? This is not easy, but here is a list of things to look at: 1. Do you have a discount code field in the cart/checkout? If yes, how you stopping visitors from finding it online? If your answer is there is nothing we do, then you very likely have a problem. 2. If you use an affiliate network which distributes your discount codes to discount codes sites and this particular affiliate network has very high conversion rate (look  […]
November 20, 2012

Still Using Magento Ajax One Page Checkout? Then It’s Very Likely Costing You 20-40% in Lost Revenue Each Month

Are you still using Magento Ajax one page checkout, similar to one below in your ecommerce store? Then you might be affected, as very likely it’s costing you 20-40%+ in revenue each month. After working with several different clients on conversion optimization of their website in recent months I have discovered that each time we implemented our version of checkout, we always increased conversion by 20-40% versus the Ajax one page checkout. On the screenshot below you can see the difference in conversion and revenue after implementing our winning checkout version. Monthly revenue increased immediately by almost $20,000, or by $240,000 annually. My hypothesis as to why Magento one page checkout isn’t converting well is probably this type of checkout with hidden next steps causes friction in visitors, who feel that this is not going to be easy and therefore they tend to give up. Also, in some older browsers […]
September 10, 2010

How Eatn Park Achieved a 18% Recovery of Abandoned Shopping Carts

In this another great webinar from SeeWhy.com, provider of email re-marketing solution for abandoners you will learn how Eat’n Park (smileycookie.com) achieved a 18% recovery of abandoned shopping carts. 1. Results and Abandonment Program 18% of shopping carts have been recovered, which led to double-digit sales growth. 2. Best Practice Formula for Abandonment Program View Webinar Will open in new window. Right now at proimpact7.com we are working on our client website, which is going to be launched in a few days. Part of our job is also implementation of an email recovery program. We are also preparing a case study and will post it in our blog, so if you are interested to find out more then sign up to our newsletter, or become Proimpact7.com friend on Facebook. And here is a sample of an abandonment campaign we are preparing for our client.
August 27, 2010

Examples of Checkout Abandonment Emails from 2 Well Known Online Retailers

I would like to share with you checkout abandonment emails from 2 well known online retailers I recently came across. In both examples below you will see different approaches. For those who would like to start capturing their checkout abandoners  in real time then go to seewhy.com, which at the moment is the only provider of re-marketing solutions for checkout abandonment. Just to remind you a/b testing, also referred to as landing page optimization, of your checkout process should be high on your wish list in order to achieve the best possibly result, as the reason why visitors abandon checkout process could also be somewhere in the checkout. Cafepress.com Headline: Regarding the items in your shopping cart. Overstock.com Headline: Valued customer, you left something in your cart. As far as I am aware cafepress.com has been using them for several months, however overstock.com I think started experimenting with them just […]
April 26, 2010

Examples of Shopping Cart Abandonment Emails and Best Practises

Re-marketing to shopping cart abandoners can work very well if used properly, especially when automated, as you can learn from this very good webinar by SeeWhy, a shopping cart abandonment specialist solution provider. Best practices for re-marketing to abandoners: 1. send the first follow up email  within 20 minutes of your shopping cart abandonment 2. send the next email 23-24 hours later 3. 2-3 emails works the best 4. automate your email re-marketing process to abandoners 5. make sure your email re-marketing solution is integrated with your ordering process, as you would like to avoid sending your re-marketing email to someone who already purchased 6. randomize your incentive, ie. don’t always offer your incentive to abandoners for obvious reasons I found two good email examples from well known stores, for your inspiration. One with an incentive and another without. 1. Re-marketing email without an incentive 2. Re-marketing email with an […]
April 19, 2010

How You Can Recover Abandoned Shopping Carts and Web Forms – Webinar Invitation

We’ll show you how you can recover abandoned shopping carts and web forms using SeeWhy’s Conversion Manager and Social Conversion products. What you will learn: How to calculate the $ value of your abandonment problem What conversion rates other ecommerce companies are getting and the results you can expect The best practices to use in recovering abandoned shopping carts and forms How to leverage Email Service Providers and social networks to improve your results How SeeWhy’s Conversion Manager solves the problem When: Tuesday, April 20th at 12:00 ET.
September 15, 2009

How to Encourage Your Visitors to Purchase What’s in Their Basket

The big problem for any online retailer is shopping cart abandonment. Visitors put items into their shopping cart, but for some reason they don’t proceed with the order. Majority of top 500 online retailers allow storage of basket content for a couple weeks or months, in case a visitor comes back. But what if the visitors aren’t coming back? How can you then encourage them to make a purchase from you? There are several ways of encouraging your visitors to proceed with their order after they have abandoned their shopping cart. Either send them an immediately automated email with an offer, or send them a polite reminder with an offer. Today I will show you good example of a polite reminder email from blair.com. Below you can see an email from blair.com offering me FREE shipping on what’s in my basket. Once you click on it it leads me directly to my […]
July 27, 2009

One Page Ajax Checkout – 5 Reasons Why Not

Should you use one page Ajax checkout? Here are 5 reasons not to. 1. I have found mostly complaints from website owners than anything good about one page checkouts as you can read from the selected forums below: http://www.webproworld.com/ http://www.magentocommerce.com/ 2. Gap.com is the only top 500 online retailer using a one page Ajax checkout but according to econsultancy.com posted in January 2009 Gap.com saw some decrease in conversion rates in their one page Ajax checkout. Gap.com is still using the one page Ajax checkout till now. NOTE: as we all know, TOP 500 retailers are very quick in implementing new things, especially if those things increase conversion rates. Apart from gap.com I can’t recall any other stores using one page checkout. 3. According to this post from getelastic.com, three step checkout process convert the best at 6.2% whereas one page checkout converts at only 2.5% as you can see […]
June 27, 2009

Discount Codes in Checkout Process and How to Deal With Them

If you are an online retailer using discount code box in your checkout,then it is very likely that discount box itself is costing you thousands in affiliate commissions each month to affiliates who actually didn’t refer the sale. In the example below from shoes.com you can see the discount code box, but as I don’t have one, I decided to look for it on the internet, and I have found plenty of websites with shoes.com discount code. The problem is, I came to shoes.com site via PPC advertising, so it cost them money. Once I  arrived into the checkout, I realized that I didn’t have any discount code and decided to look for it on the internet as anyone else does. I found plenty of sites with shoes.com discount codes. The problem for retailers like you is that those coupon code website quietly installed an affiliate cookie on my machine, and […]
June 24, 2009

One Page Ajax Vs. Multi Page Checkout Process

When the one page Ajax checkout process was introduce a few years ago, many online retailers where looking at it as a possible cure for their high abandonment rates at checkout. However, some website owners who tried the one page Ajax checkout process, discovered that it has not decreased their shopping cart abandonment rates at all, but in some cases the abandonment rates were even higher as in this case below. LATEST UPDATE: I highly recommend you to read this post “One Page Ajax Checkout – 5 Reasons Why Not“. According to a study, one page Ajax checkout converts at 2.5% whereas 3 step multi page checkout converts at 6.2%. In this post you will find 5 reasons why one page Ajax checkout isn’t the best option for your business. “The single page Ajax vs. multi page checkout has been a source of concern for me. I agree that single […]
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