July 12, 2010

The Six Simple Tips That Will Boost Ecommerce Sales in Your Conversion Funnel

Two top thought leaders join forces to deliver essential tips for optimizing your ecommerce shopping cart process to boost conversion. In this interactive discussion, we’ll show you how to optimize: Home pages On-site search Product detail page Add to cart Checkout process Abandoned shopping carts When: on Tuesday, July 13th, 12:00 PM ET  in this Conversion Academy webcast led by best-selling authors: Tim Ash – Landing page optimization guru and CEO of SiteTuners.com & Charles Nicholls – Web conversion expert and SeeWhy founder. They’ll show you how you can use email, landing pages, Twitter, and Facebook to drive customers to your website to purchase, again, and again, and again.
March 18, 2010

Ecommerce Site Search Tips

Sli-Systems who provide site search, navigation and merchandising solutions, has released a white-paper called “Big Book of Site Search Tips“, which contains lost of useful tips how to improve your own ecommerce website site search. Examples of what’s covered: 1. Consider showing the available colors in the search result for products that are available in multiple colors. You may only have room for this in a list view format. 2. Test the placement of refinements. Businesses provide refinements in different places on their sites, often at the top of pages or in the left navigation pane. The bottom of the page is probably not the best position for refinement options, since visitors have to scroll down the page to view them. Any of these options may work for you and your site visitors, but it is important to test different positions. 3. Consider showing larger images when visitors mouse over […]
February 2, 2010

Testing Product Category Pages Results in a 4.7% Increase in Conversions

Comet is one of the UK’s largest electrical retailers with over 250 stores nationwide and 3.6M* unique visitors per month to their eCommerce site, comet.co.uk. Comet is one of the country’s leaders in their approach to optimising the online customer experience. Using a testing platform provided by Optimost, Comet was able to carry out A/B and multivariate tests to ensure any change they make to the site is based on what their customers want. Redesigned product category pages show surprising results The test showed that ‘Variation A’, which gave extra real estate to the top selling categories, actually had a negative impact on conversions: Add to basket +0.5%, Conversions -1.7%. This provided useful insight for future testing. ‘Variation B’, which has a clean 3 column layout, had a positive impact on conversions: Add to basket +1.9%, Conversions +4.7%.
January 13, 2010

How Changing the First 7 Seconds of User Experience Drove a 201% Gain

In this webinar by MarketingExperiments, you will learn about the discovery that much of the gain in website optimization occurs within the first 7 seconds.  You will also learn what you can do in this very short time to increase the probability of conversion. Key Takeaway: The single most important change to fixing a page is eliminating confusion in the first few seconds a visitor spends on your page. Because it doesn’t matter how much you’ve invested in your shopping cart, incentive, or even product if your visitors don’t stay on your site long enough to learn about them. 1. Case Study – Control page vs 3 treatments. 2. Result – treatment 1 increased conversion by 201% Watch the webinar: Webinar will open in new window
October 30, 2009

The Email That Brought HugoBoss 86.9% More Facebook Fans In Just 1 Day

A day ago I received this email from HugoBoss, with an invitation to become their fan on Facebook. What is interesting is that that day HugoBoss had around 2,300 fans on Facebook, but today the number has risen to 4,300 fans – a 86.9% increase in Facebook fans within just 1 day!. And here you can see the email which brought HugoBoss 86.9% more Facebook fans in just 1 day.
October 19, 2009

How to Get More Email Subscribers from Your Website

Email marketing is one of the cheapest way of generating more sales and getting your visitors coming back if performed well. At proimpact7 we offer free website inspection service, which helps you to see what is stopping your website getting better conversion rates. Many times I am amazed that lots of websites just don’t pay enough attention to email subscribers at all, as in the example below, where you can’t even subscribe to their newsletter. In our blog we present a series of webinars focusing specifically to this subject, and in one of our posts  we talked about how footsmart.com generates $750k annually from their transactional emails alone, so definitely a subject not to be taken lightly. Below you can see a very good example from footsmart.com, the same company which generates $750 annually from their transactional email, and  how they try to get more email subscribers. As you can […]
September 17, 2009

How Multivariate Testing Lifted Landing Page Conversion by 162% for W3i’s Profile Pimp

Learn  the secrets of the Multivariate Test that delivered these amazing results! Join Peter Novotny, W3i’s Marketing Manager, and Chris Goward, WiderFunnel CEO, and get an in-depth look at the intricacies of multivariate testing and learn the mechanics of designing and executing an MVT test. Through Multivariate testing, WiderFunnel Marketing Optimization achieved a conversion rate lift of 162% for W3i’s Profile Pimp for MySpace application landing page. Attend this Webinar and learn how you too can achieve similar results with multivariate testing. Who should attend: Sales, Marketing and eCommerce Leaders and Managers; Search Engine Marketing practitioners interested in improving the ROI of campaign investments. Webinar Registration…
August 20, 2009

Affiliate Marketing: Tests and Tactics that Increased Clicks and Leads by 165%

Whether you’re a merchant or an affiliate, the challenges and questions surrounding affiliate programs have left many marketers scratching their heads. Are you missing out on opportunities to increase your traffic and drive results? What does it take to make these programs successful? What should marketers expect? Our next web clinic will explore affiliate marketing relationships from all sides. So if you’re new to affiliate marketing, or want to hear ways to improve your existing program and get more from this often-overlooked marketing channel, join us to learn what is and isn’t working today. We’ll examine some of the obstacles to a successful affiliate program and discuss ways to avoid or overcome common pitfalls. This web clinic will feature: Tests and experiments with gains of up to 165% Guidelines for maximizing your affiliate results Live Q&A with our team ————————————————————————————— Wednesday, August 26, 2009 4:00 p.m. to 5:00 p.m. EDT […]
July 28, 2009

5 Great Sign Up Pages

5 great sign up page ideas for your website. And here one more idea about how you can make your form shorter with expandable window. What I like about this feature is that you can make your form look shorter thus look a bit tidier. I also recommend you read this post related to sign up pages “How a Simple Headline Test Increased Conversion by 30%“. If you want to increase your conversion rates in your sign up page then I recommend you check our a/b and multivariate testing service, which comes with 100% money back guarantee if we don’t improve your conversion rates.
July 25, 2009

How a Simple Headline Test Increased Conversion by 30%

Here is another great example of how a/b and multivariate testing can increase your conversions. These examples are from Highrise sign up page. Source: Highrise blog. Read the full story…
July 23, 2009

Sign-ups Increased by 200% – Real Example

I have found this very useful post from carsonified.com about how highrise.com increase their sign ups by 200% by doing A/B or multivariate testing. This result clearly demonstrates the importance of A/B and multivariate testing for any business. On the Highrise.com home page, they have tested various calls to action buttons: Free Trial, Sign-up for Free Trial, See Plans and Pricing. And the winner is:  “See Plans and Pricing” – increase in sign-ups by 200%. Read the full story at carsonified.com.
July 14, 2009

Learn How StubHub Increased Revenue by 600%

In this webinar you will learn how StubHub.com increased revenue by 600% from their e-mail list using dynamic recommendation in their e-mail. About StubHub.com: stubhub.com is an e-bay company sold more than 15 million tickets since 2000 around 5 million visitors every month
June 4, 2009

Learn how Hacker Safe seal increased sales by 8.83%

A case study presented at MarketingSherpa.com on May 6, 2006, reported a security-logo test performed by Petco, a national pet supply retailer. The test involved varying the placements of the Hacker Safe logo across its website to gauge differences in conversion rate gains. The test outcomes produced the following results: – The logo in the lower left corner of the navigation bar resulted in an 8.15 percent increase in conversions. – The logo below the footer on the lower right increased conversions only 1.76 percent. – The logo on the upper left between the search box and the navigation bar increased conversions 8.83 percent. And even now, 3 years after the experiment the petco.com website is still has the security logo in their header. So clearly it must work for them very well. And at proimpact7 we love numbers, so lets see the impact of such improvements in terms of […]
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