Still Using Magento Ajax One Page Checkout? Then It’s Very Likely Costing You 20-40% in Lost Revenue Each Month

Are you still using Magento Ajax one page checkout, similar to one below in your ecommerce store? Then you might be affected, as very likely it’s costing you 20-40%+ in revenue each month.

After working with several different clients on conversion optimization of their website in recent months I have discovered that each time we implemented our version of checkout, we always increased conversion by 20-40% versus the Ajax one page checkout.

On the screenshot below you can see the difference in conversion and revenue after implementing our winning checkout version. Monthly revenue increased immediately by almost $20,000, or by $240,000 annually.

My hypothesis as to why Magento one page checkout isn’t converting well is probably this type of checkout with hidden next steps causes friction in visitors, who feel that this is not going to be easy and therefore they tend to give up. Also, in some older browsers and especially if the Java script is switched off, then it simply won’t allow visitors to continue to the next step.

Here you can download our conversion improvement calculator to see how much money your Magento Ajax one page checkout is costing you.

If you are still using Magento Ajax checkout then call me at (020) 7617-7848 or contact me at jan@proimpact7.com and I will help you to increase your checkout conversion and revenue from your Magento one page checkout.

 

 

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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