Are you still using Magento Ajax one page checkout, similar to one below in your ecommerce store? Then you might be affected, as very likely it’s costing you 20-40%+ in revenue each month.
After working with several different clients on conversion optimization of their website in recent months I have discovered that each time we implemented our version of checkout, we always increased conversion by 20-40% versus the Ajax one page checkout.
On the screenshot below you can see the difference in conversion and revenue after implementing our winning checkout version. Monthly revenue increased immediately by almost $20,000, or by $240,000 annually.
My hypothesis as to why Magento one page checkout isn’t converting well is probably this type of checkout with hidden next steps causes friction in visitors, who feel that this is not going to be easy and therefore they tend to give up. Also, in some older browsers and especially if the Java script is switched off, then it simply won’t allow visitors to continue to the next step.
Here you can download our conversion improvement calculator to see how much money your Magento Ajax one page checkout is costing you.
If you are still using Magento Ajax checkout then call me at (020) 7617-7848 or contact me at firstname.lastname@example.org and I will help you to increase your checkout conversion and revenue from your Magento one page checkout.