Sign-ups Increased by 200% – Real Example

I have found this very useful post from carsonified.com about how highrise.com increase their sign ups by 200% by doing A/B or multivariate testing. This result clearly demonstrates the importance of A/B and multivariate testing for any business.

On the Highrise.com home page, they have tested various calls to action buttons: Free Trial, Sign-up for Free Trial, See Plans and Pricing. And the winner is:  “See Plans and Pricing” – increase in sign-ups by 200%.

highrise23-07-2009-14-24-26

Read the full story at carsonified.com.

Jan Petrovic
I’m an e-commerce consultant / conversion optimisation specialist (A/B testing). Have been in conversion space since 2008. I started my career as a web analyst using Google Analytics, then moved into conversion. My success rate is 70%, i.e. 7 out of 10 tests are winning and my average conversion improvement is 19%. In 2012 I have received an award from WhichTestWon.com for one of my email tests, which increased revenue by 303.08%. Yes, I do email testing too. I’ve worked for marketing / conversion agencies in London (UK), Toronto (CAD) and Melbourne (AUS) working on ecommerce, lead generation and university websites based.
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