Sign-ups Increased by 200% – Real Example

I have found this very useful post from about how increase their sign ups by 200% by doing A/B or multivariate testing. This result clearly demonstrates the importance of A/B and multivariate testing for any business.

On the home page, they have tested various calls to action buttons: Free Trial, Sign-up for Free Trial, See Plans and Pricing. And the winner is:  “See Plans and Pricing” – increase in sign-ups by 200%.


Read the full story at

Jan Petrovic
I’m an e-commerce consultant / conversion optimisation specialist (A/B testing). Have been in conversion space since 2008. I started my career as a web analyst using Google Analytics, then moved into conversion. This transition from a web analyst to conversion specialist helped me to be better at understanding of what’s really happening and why visitors might be struggling to buy / convert. Reason being is, that most of the work of a conversion specialist is about data analyses. I’ve worked for marketing / conversion agencies in London (UK), Toronto (CAD) and Melbourne (AUS) working on ecommerce, lead generation and university websites based in the UK, USA, Canada, Australia and in Europe so I have very good understanding of many different markets and businesses. In 2012 I have received an award from for one of my email tests, which increased revenue by 303.08%. Yes, I do email testing too. My success rate is 70%, i.e. 7 out of 10 tests are winning and my average conversion improvement is 19%. This was one of our measured metrics, while working for a conversion agency in Melbourne as a Senior Conversion Specialist between 2015 – 2016 (over 14 months) and is fully verifiable.

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