Shopping cart abandonment rates for US online retailers have risen over the past 12 months, with 60% of US seeing abandonment rates of over 20% this year.
This information comes from a survey by the etailing group, so why are so many customers abandoning the process, and what can they do about it?
Another study of US online shoppers by PayPal and comScore found that 45% had abandoned carts more than once over a three week period, leaving behind baskets worth an average of $109.
So what are the reasons for abandonment and what can etailers do to minimize this? Continue reading……