Landing Page Optimization & Web Design

It’s a simple thing the “select quantity” field, but because of it’s simplicity, it is often overlooked. Let me explain what I mean.  The majority of stores have the quantity field populated with “1″, as it should be because generally people buy only 1 item of the same product. Then you go to another store, click “add to cart” just to get a message that you didn’t select the quantity. This issue it so trivial, but also so annoying when you are purchasing something and get this message that many times I have to ask WHY?”

It’s still happening and the screen shot is taken from a well known store:

And here is how to deal with it: