Securing the Sale: Turn Your Site’s Browsers into Buyers
Event Date: Thursday, September 17, 2009 at 2:00pm ET/11:00am PT
Website cart abandonment rates are soaring with the economic downturn, but are you writing off customers prematurely? Join us for a discussion of ground-breaking research into the concept of purchase delay, or the time it actually takes a shopper to make a purchase after visiting a site. Shane Keats from the world’s largest dedicated security company McAfee will reveal surprising data about how long it takes customers to “get to yes.” Jeff Goodell from research firm Harris Interactive will share results of a May survey about how online merchants can use trust and security to bring customers in. And Bryan Eisenberg from Website monitoring software vendor FutureNow will offer concrete solutions for e-tailers looking to reduce purchase delay and abandonment.