Many online store owners and managers are probably wondering which site search display generates the highest click- through rates, grid or list view?
Research done by Sli-Systems.com shows that a grid view gets the highest click-through rate.
The grid allows more products to be displayed above the fold and it’s easier to browse through a large number of results. As shown below, this is typically used in the apparel and electronics industry.
This format displays a single item per row. List view provides more space for additional information. Compared to grid view, list view displays less products per page and click through rates are almost non existent on products on the 2nd and 3rd page. This reminds me of Google search result because when your website is listed on the 2rd or 3rd page on Google or any other search engine, your listing gets almost no clicks.
Go to Sli Systems to read the research and see the click through graph….
Question for all readers: What’s your own experience? Have you found any difference between grid and list view in terms of average order value and amount of items per order?