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Search Results – Grid vs. List View

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Many online store owners and managers are probably wondering which site search display generates the highest click- through rates, grid or list view?

Research done by shows that a grid view gets the highest click-through rate.

Grid View:

The grid allows more products to be displayed above the fold and it’s easier to browse through a large number of results. As shown below, this is typically used in the apparel and electronics industry.

grid15-07-2009-17-11-551 target15-07-2009-17-23-23

List View:

This format displays a single item per row. List view provides more space for additional information. Compared to grid view, list view displays less products per page and click through rates are almost non existent on products on the 2nd and 3rd page. This reminds me of Google search result because when your website is listed on the 2rd or 3rd page on Google or any other search engine, your listing gets almost no clicks.

Go to Sli Systems to read the research and see the click through graph….

Question for all readers: What’s your own experience? Have you found any difference between grid and list view in terms of average order value and amount of items per order?

About the author

Jan Petrovic Jan Petrovic is the founder of, 2012 Award Winning Conversion Optimization Agency. He is also a master certified conversion optimization & web analytics professional. provides conversion optimization services for small and large online business. Jan also works as a web analyst for large U.S. online & offline retailer. Jan studied conversion optimization with MarketingExperiments and Bryan Eisenberg, the most recognized of conversion optimization experts. He gained his master certification in analytics with another widely recognized expert in the analytics industry - Avinash Kaushik. After Jan finished his studies, he launched a website called, which provides dedicated web marketing analyst service for small and large online businesses, allowing businesses to save up to 60% on in-house cost.

Questions or comments?

For queries regarding conversion optimization of your site, or for more information on this article please contact Jan Petrovic, founder of and master certified in conversion optimization and web analytics.

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