Search Results – Grid vs. List View

Many online store owners and managers are probably wondering which site search display generates the highest click- through rates, grid or list view?

Research done by shows that a grid view gets the highest click-through rate.

Grid View:

The grid allows more products to be displayed above the fold and it’s easier to browse through a large number of results. As shown below, this is typically used in the apparel and electronics industry.

grid15-07-2009-17-11-551 target15-07-2009-17-23-23

List View:

This format displays a single item per row. List view provides more space for additional information. Compared to grid view, list view displays less products per page and click through rates are almost non existent on products on the 2nd and 3rd page. This reminds me of Google search result because when your website is listed on the 2rd or 3rd page on Google or any other search engine, your listing gets almost no clicks.

Go to Sli Systems to read the research and see the click through graph….

Question for all readers: What’s your own experience? Have you found any difference between grid and list view in terms of average order value and amount of items per order?

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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