You know the feeling. You have visited a website, had a look at couple of products and then left. Then a few days later you came back to the same store only to find out that you can’t recall what products you liked and damn it, there is no “recently viewed items” feature.

Is that the case in your online store? Apart from that you are not helping your returning visitors to buy from you, you are probably also loosing sales. Perhaps only a few percent, but when you are turning over millions per year, that small percentage could mean a lot of money.

The best example of recently viewed items I seen is from onlineshoes.com (see below). The reason? Because it’s always visible on any page your are on and easily accessible.

Or other stores  like johnlewis.com or overstock.com place the “recently viewed items” into product pages. See example from overstock.com.

And here is an example from johnlewis.com.

Many TOP 100 online stores don’t have this function. So the question is why aren’t other stores aren’t “recently viewed items” function? Anybody know the answer?

Have you experienced an improvement by adding this functionality? Please let us know by how much.