Marketing Sherpa published in April research about website tactics that boost conversion. In the table below you can see that perpetual shopping carts along with optimized internal search results have shown the highest up-lift in conversion. A staggering 64% of respondents found a perpetual shopping cart to be an effective way of boosting sales.
So let’s have a look at the biggest improvement – “Perpetual Shopping Carts”. Perpetual shopping carts display the number of items in the cart and sub-total as a shopper navigates the site. The best examples I have found were from the previous and current circuitcity.com website and from onlineshoes.com. What you can also notice on onlineshoes.com website is that right below the cart you can see “recently viewed” items, a feature sometimes missing on many online stores.
After browsing the onlineshoes.com website for a while, you will discover that from a user perspective it’s really a great solution.
Obviously, you can expect from proimpact7.com to fully support this feature, and I will get back to this topic again, once I have more information to share with you.
Couple of examples of perpetual shopping carts:
old circuitcity.com website
new circuitcity.com website