Perpetual Shopping Cart Have Significant Impact on Your Conversion

Marketing Sherpa published in April research about website tactics that boost conversion. In the table below you can see that perpetual shopping carts along with optimized internal search results have shown the highest up-lift in conversion. A staggering 64% of respondents found a perpetual shopping cart to be an effective way of boosting sales.

marketing-sherpa-chart29-06-2009-17-53-57

So let’s have a look at the biggest improvement –  “Perpetual Shopping Carts”. Perpetual shopping carts display the number of items in the cart and sub-total as a shopper navigates the site. The best examples I have found were from the previous and current circuitcity.com website and from onlineshoes.com. What you can also notice on onlineshoes.com website is that right below the cart you can see “recently viewed” items, a feature sometimes missing on many online stores.

After browsing the onlineshoes.com website for a while, you will discover that from a user perspective it’s really a great solution.

Obviously, you can expect from proimpact7.com to fully support this feature, and I will get back to this topic again, once I have more information to share with you.

Couple of examples of perpetual shopping carts:

old circuitcity.com website

old circuitcity.com website

new circuitcity.com website

new circuitcity.com website

onlineshoes.com

onlineshoes.com

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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