September 17, 2009

How Multivariate Testing Lifted Landing Page Conversion by 162% for W3i’s Profile Pimp

Learn  the secrets of the Multivariate Test that delivered these amazing results! Join Peter Novotny, W3i’s Marketing Manager, and Chris Goward, WiderFunnel CEO, and get an in-depth look at the intricacies of multivariate testing and learn the mechanics of designing and executing an MVT test. Through Multivariate testing, WiderFunnel Marketing Optimization achieved a conversion rate lift of 162% for W3i’s Profile Pimp for MySpace application landing page. Attend this Webinar and learn how you too can achieve similar results with multivariate testing. Who should attend: Sales, Marketing and eCommerce Leaders and Managers; Search Engine Marketing practitioners interested in improving the ROI of campaign investments. Webinar Registration…
September 17, 2009

FREE Webinar – Search and They Shall Buy

This webinar will cover an introduction to the aspects of a great ecommerce site search and outline items proven to enhance the user experience and improve conversions leading to increased ecommerce revenues. Examples will be shown of how successful ecommerce sites have implemented and benefited from the latest site search features and trends. When: Wednesday Sept. 30, 2009, 3pm London – 30 minutes including Q&A Who should attend: Ecommerce Managers Web Merchandisers Marketing Professionals Items that will be covered in this webinar: Recent trends in site search How these various features improve the user experience and improve ecommerce revenues Examples from real life ecommerce sites Site Search critique (Ed will critique several sites live on the webinar) – submit your site today to have your site considered!
September 17, 2009

How FootSmart.com Boosted Relevancy, Conversions and Revenue per Email

LIVE WEBINAR Automating Email to Drive Revenue and Customer Engagement How FootSmart.com boosted relevancy, conversions and revenue per email Date: Wednesday, September 30, 2009 Time: 11:00am PT / 2:00pm ET Marketing to customers based on prior actions and purchase history can be a powerful tool for boosting relevancy, conversions and revenue. Integrating this strategy into your transactional email streams, such as confirmations, shipping notices, and password reminders, is a proven technique for improving your bottom line. Join this interactive webinar and learn first-hand how an Internet Retailer Top 500 company is leveraging this powerful channel with great success. Get access to new adoption research, learn best practices for program design and implementation, and get your questions answered in an interactive Q&A session. Register Now >> Key Things You Will Learn: The value of transactional email as a marketing channel How to establish cross-departmental cooperation to launch a program How FootSmart.com […]
September 16, 2009

Master the Art and Science of Web Analytics—Gain the Competitive Edge

Join this webinar to find out how you turn Key Performance Indicators (KPIs) into competitive advantages. Learn how the art of asking the right questions joins with the science of analyzing the answers to produce better results across your business. You already have a vast amount of data—learn how to put it to work for you. With the right KPIs and benchmarks, you can make sure everyone on your team is pulling together, and continually adjust strategy to keep up with changes in your business objectives—or sudden shifts in the marketplace. Register for the Webinar > Register and learn how to: Develop actionable goals and KPIs to measure your marketing performance Distill data into clear, concise dashboards and compare results with the competition Make sure everyone in your organization is relentlessly driving to the same targets
September 16, 2009

The Anatomy of a Great Ecommerce Site Search – Webinar Recording

In this 30 minutes webinar recording by SliSystems – you will learn how you can improve your ecommerce site search to deliver better and relevant search results.
September 15, 2009

How to Encourage Your Visitors to Purchase What’s in Their Basket

The big problem for any online retailer is shopping cart abandonment. Visitors put items into their shopping cart, but for some reason they don’t proceed with the order. Majority of top 500 online retailers allow storage of basket content for a couple weeks or months, in case a visitor comes back. But what if the visitors aren’t coming back? How can you then encourage them to make a purchase from you? There are several ways of encouraging your visitors to proceed with their order after they have abandoned their shopping cart. Either send them an immediately automated email with an offer, or send them a polite reminder with an offer. Today I will show you good example of a polite reminder email from blair.com. Below you can see an email from blair.com offering me FREE shipping on what’s in my basket. Once you click on it it leads me directly to my […]
September 15, 2009

The Evolution of Shopping Carts: Driving Sales, Reducing Expenses

When: Tuesday, September 29, 2009 1:00 PM – 2:00 PM MDT Key Takeways – How to pick a cart Merchants should choose the ecommerce platform that best fits their business. Registrants will receive a checklist to help them identify the shopping-cart features most important to their businesses, and those features that are not worth paying for. – Important shopping cart sales tools Sophisticated carts can increase online sales and drive customer retention by offering enhance conversion tools, auto-responder technology, easy-to-produce customized landing pages, single-click buy capabilities and much more. – Streamlined order and processing help Cutting-edge carts will now provide built-in tools to reduce order-processing costs, improve communication with customers, track orders and more. – Effective design The design of an ecommerce site will establish credibility, increase sales and drive conversions. Register Now…
September 15, 2009

Securing the Sale: Turn Your Site’s Browsers into Buyers

Securing the Sale: Turn Your Site’s Browsers into Buyers Event Date: Thursday, September 17, 2009 at 2:00pm ET/11:00am PT Website cart abandonment rates are soaring with the economic downturn, but are you writing off customers prematurely? Join us for a discussion of ground-breaking research into the concept of purchase delay, or the time it actually takes a shopper to make a purchase after visiting a site. Shane Keats from the world’s largest dedicated security company McAfee will reveal surprising data about how long it takes customers to “get to yes.” Jeff Goodell from research firm Harris Interactive will share results of a May survey about how online merchants can use trust and security to bring customers in. And Bryan Eisenberg from Website monitoring software vendor FutureNow will offer concrete solutions for e-tailers looking to reduce purchase delay and abandonment. Key takeaways The top-five reasons for site abandonment Easy-to-implement security features […]
September 13, 2009

Bill Me Later Payment Increases Average Order Value

If you are looking to increase your average order value in your store, then providing alternative payments, like for example, “Bill Me Later“, can help. A recent study from Orvis.com showed a positive impact of using “Bill Me Later” on average order value. While credit card customers’ average order value is around $150, Bill Me Later customers’ AOV is $175. And customers who opt for Bill Me Later’s 90 day same-as-cash option, spend $400. This scheme is only available for U.S. stores. Bill Me Later is offering this service for small and large merchants. To become a Bill Me Later merchant, you need the following: 12 months previous financial data as it relates to your B2C and B2B ecommerce websites, call centers and brick and mortar stores. This includes annual volumes and average order values. Chargeback and return rates Technical information such as bankcard processor, 3rd party gateways, and ecommerce […]
September 12, 2009

Social Media Strategies for Email Marketing – Recording

In this webinar you will learn how mint.com have successfully implemented and tested  social media marketing and social motivation with their email marketing campaign, using an email marketing solution from StrongMail to get more new subscribers to their service. This video presentation will open in a new window.
September 11, 2009

Email Marketing Practices of Top Online Retailers

In this excellent recording of a live webinar you will discover email marketing practices of top online retailers. What is covered: Location of opt-in forms Options offered to registrants during the opt-in process Number of emails received during a 30-day period Percent of emails offering sales or discount incentives Whether unsubscribe links led to preference centers Will open in a new window. To watch the video, registration is required.
September 10, 2009

Affiliate Marketing: Tests and Tactics that Increased Clicks and Leads by 165%

SYNOPSIS: How can affiliate marketing help you generate more traffic, leads and sales? What steps should merchants, affiliates and networks take to increase their ROI? What’s Covered: Research on what is and isn’t working today Tests and experiments with gains of up to 165% Do’s and don’ts for merchants, networks and affiliates presentation will open in a new window Source: MarketingExperiments
September 9, 2009

Live Webibar – Out-of-the-box Sales Tools: Social Media, Subscriptions, Virtual Goods, Group Selling

Tuesday, Sept. 15, 2009: “Out-of-the-box Sales Tools: Social Media, Subscriptions, Virtual Goods, Group Selling.” Click Here to Register In this free webinar, you will learn what the newest Internet business models are and how your company can leverage them to increase sales, encourage repeat business and build brand loyalty. You’ll discover how social networks and other community-based applications can help your business grow, as well as how a subscription model can build value and exclusivity for your products. You’ll see how the “long tail” can capture untapped customer segments. Plus, you’ll learn about the booming market for virtual goods, which many online retailers now offer. You’ll learn about in-game advertising, where your products could appear on targeted video games.  And we’ll explain group selling concepts and other new channels. The webinar is sponsored by Full Sail University.  Founded 30 years ago, Full Sail is one of premier media arts colleges […]
September 9, 2009

Live Webinar – Social Media Strategies for Email Marketing

LIVE WEBINAR Social Media Strategies for Email Marketing Learn how to leverage social channels to drive engagement and response Date: Thursday, 10 September 2009 Time: 4:00pm BST / GMT Daylight Time Few developments in email marketing have had as big an impact on the channel’s potential as social media. Understanding how you can leverage social media to optimise your programmes should be a top priority, and this webinar will show you how. This interactive webinar will offer proven strategies and real-world case studies that demonstrate how you can socialise your email marketing by leveraging social networks as a direct marketing channel. Plus, learn ways to measure activity within social networks and use those metrics to drive targeted campaigns. Join the email experts and get your questions answered in an interactive Q&A session. Register Now >> Key Things You Will Learn: How to leverage social media as a direct marketing channel […]
September 8, 2009

How to Use SEO, Blogs, and Social Media to Get Found Online

How to Use SEO, Blogs, and Social Media to Get Found Online Free Live Webinar – September 10, 2009, 1pm EDT Reserve Your Spot for the Free Webinar Learn how to get found online and generate leads efficiently and effectively by leveraging search engine optimization, blogging, and social media marketing. This webinar will provide all the basics of how to use these inbound marketing techniques to attract more qualified prospects to your business. This free live webinar will cover: * How to create and promote content to attract more qualified prospects to your website * How to optimize your content for search engines and social media * How SEO, blogging, and social media work together for exponential results * How to measure and evaluate the ROI of your marketing efforts Reserve Your Spot for the Webinar Now
September 8, 2009

Customers as Confidants: Customer Panel Management Made Easy

A recent Vovici study revealed that only 24% of organizations surveying customers had built a customer panel. Failure to create a customer panel makes it almost impossible to turn customers into confidants. With a panel, you can conduct more customer research, collecting the information you need to understand your customers on a deeper level, gathering insight about issues great and small. In this free webinar, you’ll learn: What is a panel and how can you use it Panel management made easy: the three essential elements of a panel solution How panel management removes a cause of customer dissatisfaction Panel-management practices from companies with highly loyal customers How random sampling can allow you to do more surveys while bothering customers less How to grow your panel in size and functionality Date: Wednesday, September 9th Time: 2:00 PM ET/11:00 AM PT
September 7, 2009

Top 10 Online Retailers by Conversion Rate – July 2009

Top 10 online retailers by conversion rate in July 2009. Source: MarketingCharts.com
September 7, 2009

5 Great Product Pages

What makes a product page a great product page? I think the answer could be: if your product page can answer all the questions your visitors may have, plus offers recommended products and is clean and tidy. 5 examples of great product page design And below are several examples of product pages which could greatly benefit from a little bit more work. Don’t forget, your website visitors will judge the credibility of your website by its professional design and ease of use. This will then reflect in the website conversion too, where more professional websites will score higher in conversion.
September 4, 2009

Clearly Mark Products Which You Don’t Ship Internationally

Ever wondered how to deal with international shoppers and products in your store you can’t ship internationally due to legal restrictions etc.? I have found a great example from overstock.com which clearly labels any products they can’t ship overseas. Why do I like this approach? simply because you don’t waste your visitors’ time and you show your visitors that you care In the example below, even if you get to the product page of a product not for international shipping, you still won’t be able to add the product into the basket as the “add to cart” button is disabled. One thing the company providing automated recommendation on overstock.com website should work on, is recommending products that are similar. As you can see in this picture below, the recommendations tool displays only products that don’t ship overseas. I think in this case overstock.com is missing a great opportunity to recommend […]
August 30, 2009

How to Avoid the Last Click Taking Credit for Your Sales

The common problem for all marketers using different marketing channels to drive traffic to their website is, if a visitor clicks on ads from multiple campaigns before converting for a goal, which campaign gets credit for the conversion? Due to the fact that the sales cycle is increasing and it can take couple of days to convert the visitor, you need to know correctly which campaign brought the sale. In all cases, Google Analytics (GA) will attribute the last click to the conversion.This behavior can be modified by adding the following to the end of all of your tagged links: &utm_nooverride=1 When Google Analytics detects this variable, it will retain the first campaign’s information, regardless of which links the user later followed to arrive at the conversion. More on this topic…
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