November 26, 2009

Colour Swatching – How Do They Do It

What is colour swatching? Colour swatching is very popular in fashion, sport, furniture website or anywhere else where you offer a product in different colours. It enables customers to visualize all texture, material, color, pattern and surface options, generated from a single master image and swatches. Users can see all options to gain purchase confidence. This examples is from landsend.com. How does it work? You need only one master image of a particular product when using Scene7 product from Adobe. Scene7 then allows you to select areas of a product you would like to change to different colours. You assign different colours options and you are done. Obviously this all needs to be implemented into your store. What’s are the benefits? you need only one master image reduces photography and creative production costs by up to 50% amount of image to manage is cut by up to 80% increases conversions […]
November 26, 2009

How One Marketer Tripled Revenue from Their House List

To help you connect with and profit from your house list, this December 2 clinic will show you how to get significant conversion lifts off tiny changes that make your email more relevant. Then we’ll delve into ways to optimize the frequency of these relevant sends and how to measure the right things to ensure you’re moving the needle in the right direction. When: Wednesday, December 2, 2009 4:00 p.m. to 5:00 p.m. EST Presenters: – The MarketingExperiments Team Join us for this special email marketing web clinic PS: proimpact7.com is in the process to get certified in landing page optimization and A/B testing by MarketingExperiments to bring you more reassurance for your business.
November 25, 2009

A CEO’s Guide to Internet Marketing – Webinar Recording

CEO of HubSpot Brian Halligan is talking about his own experience with the internet and internet marketing and how to harness its power. Todays topics: Step by step new marketing CEO & the team CEO economics Click To Play
November 24, 2009

Is Your Shopping Cart PCI Compliant? Deadline July 2010

As of July 1st 2010 merchants (website owners) and visa processors must ensure that they are PCI compliant. Many shopping carts (like Magento’s free open source version etc) aren’t PCI compliant. So if they don’t comply, you won’t be able to process online payments! What does it mean to be PCI complaint or PCI DSS? PCI DSS protects cardholders and minimises the risk to your business. If your shopping cart isn’t PCI complaint you have these options: find a shopping cart which is PCI compliant. Here is a list of PCI compliant shopping carts. If you can’t see your shopping cart listed it’s possible that your provider is currently working on PCI compliance of its product. But you should check as this process is costly, and some of the shopping carts providers could stay behind. use PayPal or Google Checkout for payment processing if you can’t afford to get a new shopping cart. When using PayPal […]
November 23, 2009

Live Webinar: How UK Companies Can Use Inbound Marketing to Generate More Business

How UK Companies Can Use Inbound Marketing Reserve Your Spot for the Live Webinar Live Webinar: Wednesday, November 25, 2009, 2pm GMT  (9am ET) How can UK companies leverage blogs, social media, and search engines to generate more business?  Join this live webinar to learn how you can use inbound marketing tools and techniques to attract more leads and sales!  HubSpot offers software to help organizations implement inbound marketing. This live webinar will cover: Inbound marketing essentials, including tips for search engine optimization, blogging, and social media marketing How to convert more website visitors into qualified leads and sales How HubSpot helps you implement inbound marketing Reserve Your Spot for the Free Live Webinar Now
November 19, 2009

Live Webinar – ‘Selling Smarter with eSignatures’ – Getting Your Contract e-Signed Quickly is a Competitive Advantage!

In this live webinar  – “Selling Smarter with eSignatures – getting your contract e-signed quickly is a competitive advantage” from EchoSign you will learn: How to increase salesforce productivity with eSignatures Reduce Post-Sales Follow-up Reduce the Close Cycle Increment Value and ROI Get contracts signed in minutes Leverage Salesforce.com investment with contract management Gain visibility, improve compliance, and streamline contract processes and operations Make it easier for your customers to do business When: Wednesday December 2, 2009 11am (PST) / 2pm (EST) Register NOW >>>
November 19, 2009

Webinar Recording: How to Avoid 10 Marketing Automation Project Pitfalls

In this great webinar, “how to avoid 10 marketing automation project pitfalls”, you will learn how to set up your automation process for success and the pitfalls to avoid. Only 20% of B2B marketing organizations are using a marketing automation solution today. 50% of these users aren’t using the marketing automation solution close to their full potential. The list of 10 marketing automation pitfalls to avoid. Pitfall 1: Unclear prospect profile. – Without developing a clear profile of your prospects you could be spending too much time trying to sell to people who are never going to buy from you. Pitfall 2: No interesting content. – The content of your website is about your customers, not about you. Pitfall 3: Not enough leads. – Focus on leads generation. Pitfall 4: Sales & marketing don’t get along. – Create trust between the sales and marketing teams and clearly define who the leads belong […]
November 18, 2009

Why Next.co.uk Needlessly Lost a Sale Worth £100

Online retailers are complaining about low conversion rates all the time. In this post I will explain the reasons why next.co.uk lost a sale worth £100, how you can avoid making the same mistake and who got the order instead. The story: on Saturday I decided to do some shopping ( a belt and branded underwear) which I found on Next website and as I liked the products I went first to the Next store in Windsor. Unfortunately, none of the products I found on their website were on display in their off line store so I decided to order online instead, which didn’t bother me at all. Firstly I added the belt to my basket and then I went to the underwear section. I liked the selection of Armani, Calvin Klein, DKNY  and I was ready to purchase 5 pieces of branded underwear worth over £100, but I didn’t! […]
November 14, 2009

Invitation to Webinar: Discover Why USPS Shipping Can Boost Your Bottom Line

You are invited to attend a free, 60 minute webinar on Tuesday, November 17th, 2009: Discover Why USPS Shipping Can Boost Your Bottom Line at 3:00 PM Eastern.  Sponsored by Endicia, a leader in desktop mail software with over 20 years of experience in the postal industry. The Shipping Challenge Compared to brick-and-mortar stores, online merchants are at a shipping disadvantage. Large online merchants have negotiated favored rates from FEDEX and UPS that make it harder for small-to-mid-sized merchants to compete. The operation of processing and shipping orders can be one of the most time consuming challenges a merchant faces. In this webinar you will learn: How the USPS can spare your bottom line How free boxes effect the free shipping equation How APIs let you integrate USPS on your site and in your cart How to reduce shipping labor costs, and improve customer satisfaction Putting It All Together We […]
November 13, 2009

Webinar Recording: 6 Techniques For Building Trust and Increasing Sales

In this webinar you will learn 6 techniques for building trust and increasing sales plus a case study from achooallergy.com where you will learn how trust logos helped increase average order value by $10. The consumer must have trust in your site, in your site security and policies and need to know what to do should they need to return a product. These things must be clear if you want a customer to trust you. 6 techniques for building trust and increasing sales: 1. Brand marketing – start brand marketing 2. Professional website design and development – The number 1 way how a customer decides if your website is credible, professional and trustworthy is simply by how your site looks. 3. Truste seal and other trust marks (security seals, etc) – achooallergy.com conducted A/B testing and increased their average order value by $10 and significantly improved their conversion rate by […]
November 12, 2009

How to Improve a Product Page for Higher Conversion

In these 2 very short video interviews with Brian Eisenberg, co author of the book “Always Be Testing”, you will learn how to improve a product page for higher conversion. In this session Brian is talking about landsend.com website, which also happens to be a very well converting website. Video 1 Key Takeaways: Add to cart button should be above the fold Find optimum placement for product recommendations without jeopardising your “ready to buy” area Video 2 Key Takeaways: Product page titles – provide two titles. One more generic for search engines and one benefit orientated for consumers product images – bigger images are better, with details. Check ortery.com which is selling the world’s first office photography machine. Put it next to the copier so employees can take their own professional photos for any application. Also generates 360-degree product shots and spherical flash files. Needless to say, this device isn’t cheap, […]
November 11, 2009

Live Webinar: Key Trends in B2B Ecommerce

Join us November 17th to learn about emerging trends in B2B ecommerce. In this one hour webinar, Brian Walker, senior analyst with Forrester Research will present on the key trends within B2B ecommerce for you to use in evolving your own B2B online experience. By attending, you will also receive a complimentary copy of Brian’s latest report, “Market Overview: B2B eCommerce Platforms, A Guide To Selecting Your B2B eCommerce Solution,” valued at $1749. Webinar Takeaways: • What is behind the growth in B2B ecommerce today? • How is B2B ecommerce being influenced by B2C ecommerce experiences and features? • How do different business models manifest in B2B ecommerce sites? REGISTER >>
November 10, 2009

How to Generate Sales from Existing Customers – Webinar Recording

Email marketing is a very powerful marketing tool with high ROI. In this webinar Kristin Klewero from YesMail talks about how to generate sales from existing customers. Key Takeaways: 1. Initial Engagement – email confirmation of order. As these emails have a high open rate, you can use it to place up-sells or your best selling products there. 2. Follow up purchase “Thank You” message – a very good way of getting your customers engaged with you and your brand is to send them a thank you post purchase email with a discount. 3. Follow up purchase with request for customer reviews – it helps customers to feel more connected to your brand and provides a great opportunity to drive additional purchases. 4. Product replenishment campaign – remind customers when their product needs to be replenished or their warranty is about to expire. 5. Loyalty/best customer campaign – recognize and reward […]
November 6, 2009

Live Webibar: Maximize Selling On eBay And Your Website

You are invited to attend a free, 60 minute webinar on Tuesday, November 24th, 2009: Maximize Selling On eBay And Your Website at 3:00 PM Eastern. Sponsored by Infopia, a leader in SaaS (software as a service) ecommerce solutions. In this webinar you will learn: How to manage all your inventory, marketplace listings, and orders from one place. How to leverage the sales data from each marketplace. How to seamlessly manage your entire eBay operation from a central location. How to optimize product sales across your ecommerce site and marketplaces like eBay. DATE: November 24, 2009 TIME: 12:00 PM Eastern Time LENGTH: 1 Hour REGISTER HERE »
November 4, 2009

Live Webinar: Recognize Campaigns That Work

Measure every impression, capture every click, and get results you can count on. Join this best practices webinar with Forrester Research and the Direct Marketing Association to learn how to accurately attribute every aspect of your marketing and drive the best results for your business. Learn how to measure the influence of each campaign, from first look to final conversion. Removing high-value impression campaigns is a mistake you can’t afford to make. But without concrete results, that spend is hard to justify. Get expert insights for measuring how well every campaign is working and gaining the insight you need to push your budget where it belongs—and boost the bottom line. Register for the Webinar > Register and learn how to: Determine which channels are attracting new visitors to your site—and which ones aren’t Gain in-depth insight into the initiatives that consistently influence customers—even if they don’t get clicked Effectively manage […]
October 30, 2009

The Email That Brought HugoBoss 86.9% More Facebook Fans In Just 1 Day

A day ago I received this email from HugoBoss, with an invitation to become their fan on Facebook. What is interesting is that that day HugoBoss had around 2,300 fans on Facebook, but today the number has risen to 4,300 fans – a 86.9% increase in Facebook fans within just 1 day!. And here you can see the email which brought HugoBoss 86.9% more Facebook fans in just 1 day.
October 30, 2009

How to Avoid 10 Marketing Automation Project Pitfalls

Want to Ensure Your Marketing Automation Solution Produces the Results You Want? Marketing Automation software is often positioned as a tool that will fix all of your marketing problems for a couple thousand dollars a month. Not true. Your choice of software is important, but your strategic approach to implementing the system is paramount to your success. In this webinar, marketing consultant and popular marketing automation blogger Jep Castelein will share 10 reasons why marketing automation projects fail. Attend this webinar to: Explore the common mistakes that cause marketing automation project failure Learn what steps you can take to prepare your organization for successful implementation Identify key purchase criteria in choosing a solution that’s right for you
October 27, 2009

Email Marketing: How to Generate Sales from Existing Customers

Marketing to your customers based on their lifecycle with your brand AND their behavior with your brand is proven to drive revenue and high ROI!  In this free webinar, you learn how to develop customer-centric email campaigns that could significantly increase sales while boosting your marketing return on investment.  Sponsored by Yesmail, one of the Internet’s leading email marketing solutions companies. Please join us for this free webinar and learn: The Portfolio of eCommerce Campaigns Which Campaigns Bring in the Most Revenue? Most ROI? Lifecycle & Behavioral Messaging – A Winning Combination Best in Class Examples of Customer Focused Messaging
October 27, 2009

How To Build Trust for Increased Sales

This is a FREE informational webinar. The presenters include Practical eCommerce Contributing Editor Armando Roggio,  and AchooAllergy CEO, Cade McDonald (Cade is the CEO of AchooAllergy.com). Merchants need to compete with established brands and differentiate themselves.  Building credibility helps reduce abandonment, build trust, get your store into the consideration set.  Seals are proven way to project credibility and trust. Trust seals boost business and make you more profitable. Consumers buy from businesses they trust.
October 21, 2009

How Many Steps in Checkout Are Used by Top 10 Converting Websites in August 2009

In this post we will have a look at top 10 online retailers by conversion rate and their checkouts and how many steps they use. Do they use one page checkout? What is the average number of steps in their checkout? So what’s the result? Not a single one of these top 10 online retailers by conversion rate is using  one page checkout process! 3 step checkout process –  used by 50% of the top 10 online retailers 4 step checkout process – used by 20% of the top 10 online retailers 5 step checkout process – used by 20% of the top 10 online retailers 6 step checkout process – used by 10% of the top 10 online retailers schwans.com proflowers.com vitacost.com womanwithin.com blair.com 1800flowers.com abebooks.com amazon.com qvc.com drsfostersmith.com Conclusion: there is no clear formula for the number of steps in checkout process. What can work for one retailer […]
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