Conversion Optimization & Analytics Services

In this another great webinar from SeeWhy.com, provider of email re-marketing solution for abandoners you will learn how Eat’n Park (smileycookie.com) achieved a 18% recovery of abandoned shopping carts.

1. Results and Abandonment Program

18% of shopping carts have been recovered, which led to double-digit sales growth.

2. Best Practice Formula for Abandonment Program

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Right now at proimpact7.com we are working on our client website, which is going to be launched in a few days. Part of our job is also implementation of an email recovery program. We are also preparing a case study and will post it in our blog, so if you are interested to find out more then sign up to our newsletter, or become Proimpact7.com friend on Facebook.

And here is a sample of an abandonment campaign we are preparing for our client.

Can you tell which product tour page increased free trial downloads by 85%?

To vote and see the result go to whichtestwon.com website.

Would you like to increase you conversion rate? Try our landing page optimization service with money back guarantee.

I would like to share with you checkout abandonment emails from 2 well known online retailers I recently came across.

In both examples below you will see different approaches. For those who would like to start capturing their checkout abandoners  in real time then go to seewhy.com, which at the moment is the only provider of re-marketing solutions for checkout abandonment.

Just to remind you a/b testing, also referred to as landing page optimization, of your checkout process should be high on your wish list in order to achieve the best possibly result, as the reason why visitors abandon checkout process could also be somewhere in the checkout.

Cafepress.com

Headline: Regarding the items in your shopping cart.

Overstock.com

Headline: Valued customer, you left something in your cart.

As far as I am aware cafepress.com has been using them for several months, however overstock.com I think started experimenting with them just now.

As of July 1st 2010 merchants (website owners) and visa processors must ensure that they are PCI compliant. Many shopping carts (like Magento’s free open source version etc) aren’t PCI compliant. So if they don’t comply, you won’t be able to process online payments!

In this webinar we will discus two new approaches to data security promise to reduce compliance costs and complications while enabling retailers to keep pace with change. End-to-End Encryption and Tokenization each offer significant advantages over system-specific safeguards, but which method is best for your organization and how can you leverage it for optimum results?

When: Join us on Wednesday Sept. 8 at 12pm ET  for an informative webcast that will help you answer those questions and move past your PCI compliance concerns. We’ll clearly explain the issues, challenges and new solutions, with expert advice from:

- George Peabody – Director of Emerging Technologies Advisory Service, Mercator Advisory Group
- Matt Curci – Product Security Director, Epicor Retail Solutions Corporation

The new week has started and we have kicked it off by working on a new project for our client. It’s landing page optimization & website re-design of our client’s site.

The main objective of this project is to increase the conversion rate in lead generation forms. Rather than winning a beauty contest we are focusing on functionality, clear calls to actions and ease of use. This is why we are not carrying out a complete website overhaul, but rather improving the current design. However, we still want to create a vibrant site, which looks up to date.

At the moment we are preparing the test pages (home page, forms, service pages) for landing page optimization. The expected duration of the engagement is around 6 months.

Site before

Site after

Challenges:

The client approached us because even though he is driving relevant traffic to his website, the conversion rate is relatively low.

The first thing we noticed after looking at the home page, were confusing calls to action as well as poor main site navigation. When we checked the analytics data we found out that the home page bounce rate was quite high. This could be caused by a lack of the clarity and by confusing calls to action. The site is offering 4 different types of services relevant to the construction industry and we had to find a way to present them clearly on the home page, in order to move the visitors to desired actions.

After we created roles, we realized that the current website isn’t catering for visitors who are already customers, for example a clear login link was missing. Also, we discovered that FAQ s are hard to find to answer the possible queries of visitors. We also decided to simplify the site navigation.

In addition, we have created a fresher look and feel by using a brighter blue colour – the same colour that is used on signs that can be found on building sites.

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