Measuring Value to Improve Engagement and Conversion This is Part 3 of a three-part webinar on growing your online sales by managing the entire purchase cycle, from targeting the right consumers and converting them to paying customers. The series is sponsored by TRUSTe, a provider of privacy products to merchants to instill trust and confidence in their visitors. These days your website must allow online shoppers to browse, make selections, and complete purchases easily, quickly, and confidently. Gain actionable insights from TRUSTe and industry experts into ways to measure new designs, promos, landing page and store layouts to engage, convert, and encourage repeat activity. Join Practical eCommerce Contributing Editor Armando Roggio, TRUSTe Senior Manager Online Marketing Andreas Ryuta Stenzel, and web design and usability industry experts as we share solutions about how to accommodate the more common shopping patterns and buying cycles of your more profitable prospective customers. Register today […]