September 14, 2010
Published by Jan Petrovic at September 14, 2010
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I would like to share with you a research by SeeWhy I came across “How Old-School Catalogs Help Drive Up Online Sales”, which I was allowed to publish in our blog. The reason why I agree with the article below is based on my own experience from 2 online/offline based retailers, T.M.Lewin – selling shirts, ties etc., and Next.co.uk. I receive catalogs from these 2 retailers into my post box, and since I started getting them I practically started buying more from them as well. When I shop for shirts I always go to T.M.Lewin online store first, or if I need some casual stuff, then I visit Next website and most of the time I purchase something. What’s interesting about my shopping habit is the fact, that I prefer to buy online, as to me it seems like they have bigger selection online. Also I would like to support […]
September 10, 2010
Published by Jan Petrovic at September 10, 2010
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In this another great webinar from SeeWhy.com, provider of email re-marketing solution for abandoners you will learn how Eat’n Park (smileycookie.com) achieved a 18% recovery of abandoned shopping carts. 1. Results and Abandonment Program 18% of shopping carts have been recovered, which led to double-digit sales growth. 2. Best Practice Formula for Abandonment Program View Webinar Will open in new window. Right now at proimpact7.com we are working on our client website, which is going to be launched in a few days. Part of our job is also implementation of an email recovery program. We are also preparing a case study and will post it in our blog, so if you are interested to find out more then sign up to our newsletter, or become Proimpact7.com friend on Facebook. And here is a sample of an abandonment campaign we are preparing for our client.
August 27, 2010
Published by Jan Petrovic at August 27, 2010
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I would like to share with you checkout abandonment emails from 2 well known online retailers I recently came across. In both examples below you will see different approaches. For those who would like to start capturing their checkout abandoners in real time then go to seewhy.com, which at the moment is the only provider of re-marketing solutions for checkout abandonment. Just to remind you a/b testing, also referred to as landing page optimization, of your checkout process should be high on your wish list in order to achieve the best possibly result, as the reason why visitors abandon checkout process could also be somewhere in the checkout. Cafepress.com Headline: Regarding the items in your shopping cart. Overstock.com Headline: Valued customer, you left something in your cart. As far as I am aware cafepress.com has been using them for several months, however overstock.com I think started experimenting with them just […]
August 24, 2010
Published by Jan Petrovic at August 24, 2010
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As of July 1st 2010 merchants (website owners) and visa processors must ensure that they are PCI compliant. Many shopping carts (like Magento’s free open source version etc) aren’t PCI compliant. So if they don’t comply, you won’t be able to process online payments! In this webinar we will discus two new approaches to data security promise to reduce compliance costs and complications while enabling retailers to keep pace with change. End-to-End Encryption and Tokenization each offer significant advantages over system-specific safeguards, but which method is best for your organization and how can you leverage it for optimum results? When: Join us on Wednesday Sept. 8 at 12pm ET for an informative webcast that will help you answer those questions and move past your PCI compliance concerns. We’ll clearly explain the issues, challenges and new solutions, with expert advice from: – George Peabody – Director of Emerging Technologies Advisory Service, […]
August 23, 2010
Published by Jan Petrovic at August 23, 2010
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In this webinar, you’ll learn 10 strategies that can make or break a successful holiday season. When: on Tuesday, August 24th, 2010 from 3:00 PM to 4:00 PM Eastern. 1. The importance of multichannel selling; 2. Innovative site search concepts; 3. Creative use of coupons and gift certificates; 4. Wish lists and gift registries; 5. Alternative payment methods (beyond credit cards); 6. The post-sale follow-up; 7. Infrastructure scaling for the holiday rush; 8. Customer loyalty rewards; 9. Using email to foster great customer relationships; 10. Customer support and live chat.
August 9, 2010
Published by Jan Petrovic at August 9, 2010
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In this webinar you will learn how Intuit successfully increased conversion rate by up to 211% using proactive chat at different parts of their site using different chat design in those areas. The increase rate comparison based on using proactive chat vs not proactive chat. Intuit is using chat from Liveperson which allows multiple button and invitation design. 1. Checkout process – using proactive chat in the checkout increased average order value by 43% compared to when chat wasn’t used, and 20% increase in conversion rate when proactive chat was used. Screen-shot of invite chat window used. 2. Product comparison page – using a proactive chat window increased sales by 211%. Screen-shot of invite chat window used 3. Checks and Supplies Product Page 4. Lead generation page – on this page Intuit increased their conversion rate by 190% when proactive chat window was used. Watch the webinar: Will open in […]
July 22, 2010
Published by Jan Petrovic at July 22, 2010
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On-site search is a very important part of any ecommerce store, as search users convert 2-3 times more than non search users. Plus more than 40% of website visitors visiting ecommerce stores use it to find the products. We will discuss the 9 basic principles of effective on-site search that can help you increase your website conversion. Basic 1: Search Box Prominence It seems obvious but there are plenty of stores where trying to find a search box is a tedious task especially at the lower end of the market where these stores are designed without proper preparation including wire framing and proper knowledge. Basic 2: Search Box Text In some cases a search box sometimes competes with other elements on a page like for example newsletter sign up form. So adding extra text like “product search” in the box could help. Basic 3: High-Quality Thumbnails in Search Results This […]
July 20, 2010
Published by Jan Petrovic at July 20, 2010
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In this webinar by Seewhy and Tim Ash, you will discover a few secret techniques used by Tim Ash when optimizing an ecommerce store home page, search page and a product page. 1. Home Page best practices The primary purpose of the home page is to get your visitors closer to your products, i.e. to get them off the home page No commercial or individual products should be featured on your home page Give your visitors small and clear set of choice 2. Search Page best practices Have clear page titles that echo the search Don’t show too many items on one page Use clear and professional images Use wizards for complex searches Don’t show “buy now” buttons as it’s too early 3. Product page best practices Use clear call to action block Include popularity and social proof – reviews Use quality images Give detailed information Use cross sells, up-sells […]
July 13, 2010
Published by Jan Petrovic at July 13, 2010
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In this post about Multivariate vs. A/B testing, you will find out when to use A/B and multivariate testing & the pros and cons of each method. 1. A/B Split Testing Overview: A/B testing compares the performance of two or more alternatives of a single page element, page or funnel. When to use: To test radically different ideas, e.g. layouts, different conversion paths (checkout, sign up & lead generation process) etc. NOTE: when doing a test on a site you always start with A/B testing first, then after you find the winning page, you move on to multivariate testing to tune up the page (buttons, messages, hero shot). 2. Multivariate Testing MVT Overview: With multivariate testing MVT you test different content simultaneously determining the most effective combination. Democratic as your site visitors “vote” through their actions. When to use: For more sophisticated comparisons of multiple elements and to develop broader/deeper […]
July 12, 2010
Published by Jan Petrovic at July 12, 2010
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Two top thought leaders join forces to deliver essential tips for optimizing your ecommerce shopping cart process to boost conversion. In this interactive discussion, we’ll show you how to optimize: Home pages On-site search Product detail page Add to cart Checkout process Abandoned shopping carts When: on Tuesday, July 13th, 12:00 PM ET in this Conversion Academy webcast led by best-selling authors: Tim Ash – Landing page optimization guru and CEO of SiteTuners.com & Charles Nicholls – Web conversion expert and SeeWhy founder. They’ll show you how you can use email, landing pages, Twitter, and Facebook to drive customers to your website to purchase, again, and again, and again.
July 2, 2010
Published by Jan Petrovic at July 2, 2010
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Visits in Google Analytics don’t match with clicks from your AdWords Campaigns? In this post I will show you how to fix it. Problem 1 is focused on a recent problem that occurred with our client where we are doing landing page optimization – A/B testing. The client is using the asynchronous Google Analytics tracking code. NOTE: prior to any A/B testing we first start analyzing analytics data and check for integrity and then based on the data we make a decision on what to test. This is why data integrity is very important. Problem 1: Our client have several AdWords campaigns leading to different landing pages. One campaign is counting visits and clicks well, whilst the other campaign data doesn’t match at all as on the example below. Campaign 1: clicks and visits match – Landing page in this particular case is a home page. Campaign 2: clicks and […]
June 30, 2010
Published by Jan Petrovic at June 30, 2010
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Website Redesign The Right Way – Comparing old vs. new website designs Redesigning your website is a major undertaking and can have a huge effect on your conversions. Some time ago I talked about website redesign pitfalls with a real example from autotrader.co.uk and how they approached the introduction of their newly redesigned website. This time I am going to talk about how to be 100% sure that your newly redesigned website is really working for you and that the money you spent was really justified. The reason I am writing about this issue is because, to my surprise, there are still many agencies which don’t do it, not mentioning your small freelancers. So how to do website redesign the right way? Before pulling down your old site and replacing it with the new website, run an A/B test experiment comparing the goals, sales and your KPIs against the old […]
June 28, 2010
Published by Jan Petrovic at June 28, 2010
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In this webinar “5 Ways to Improve Your Email Marketing“, you will learn how to focus on 5 critical elements to improve your email marketing: optimize & test subject lines make email content relevant build landing pages that convert use design and rendering best practices manage deliverability Element #1. Optimize & Test Subject Lines Test Subject Lines Prior to launching your email campaign, A/B test subject lines on 5% of your audience and then send the mailing to the rest of your subscribers with the winning subject line. With this approach you will be amazed what improvement you could achieve. What to Test Personalize your subject line – Andrea, Executive Superstars Needed $150K+ Drive urgency – LAST DAY FOR 75% off. Negative vs. positive subject lines: We are sorry to see you go vs. Renew your subscription and save 10% Follow best practices to avoid spam filters Use of “Free” […]
June 22, 2010
Published by Jan Petrovic at June 22, 2010
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Measuring Value to Improve Engagement and Conversion This is Part 3 of a three-part webinar on growing your online sales by managing the entire purchase cycle, from targeting the right consumers and converting them to paying customers. The series is sponsored by TRUSTe, a provider of privacy products to merchants to instill trust and confidence in their visitors. These days your website must allow online shoppers to browse, make selections, and complete purchases easily, quickly, and confidently. Gain actionable insights from TRUSTe and industry experts into ways to measure new designs, promos, landing page and store layouts to engage, convert, and encourage repeat activity. Join Practical eCommerce Contributing Editor Armando Roggio, TRUSTe Senior Manager Online Marketing Andreas Ryuta Stenzel, and web design and usability industry experts as we share solutions about how to accommodate the more common shopping patterns and buying cycles of your more profitable prospective customers. Register today […]
June 9, 2010
Published by Jan Petrovic at June 9, 2010
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Are you making use of Facebook’s ‘Like’ and ‘Connect’ on your website? In this short webcast, we’ll show you how to tap into this massive stream of traffic. We’ll also show you how to link these new Facebook tools with email to drive revenues. When: Tuesday, June 15th 12:00 PM ET Join us for a webcast on June 15th to learn how you can easily leverage these important new Facebook programs to: Drive more traffic to your website Convert your Facebook fans into customers Did you know that Facebook has replaced the ‘Become a Fan’ button with a ‘Like’ button? The company served over 1 billion ‘Likes’ in the first 24 hours after it was launched.
May 6, 2010
Published by Jan Petrovic at May 6, 2010
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In this webinar from SeeWhy “How You Can Recover Abandoned Shopping Carts and Web Forms”, you will learn how you can recover abandoned shopping carts and web forms using SeeWhy’s Conversion Manager and Social Conversion products. According to SeeWhy, only 2% of ecommerce websites do checkout abandoner follow ups. Key Takeaways: 1. Respond immediately and if possible, automate the process. 2. Send a sequence of 3 emails triggered automatically: immediate, 23 hours later and 6 days 23 hours later. 3. Which email providers SeeWhy works with 4. What if my email provider doesn’t have real time capability (which is most of the low budget $10 a month email providers)? SeeWhy can offer you their own solution called “Email Conversion”. Will open in new window
May 3, 2010
Published by Jan Petrovic at May 3, 2010
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In this great webinar “Email Real-Time Content Testing and Optimization” presented by 8seconds and Silverpop you will learn: Why test your email newsletter campaign What to test How to test your email newsletter for higher conversion using the email testing technology from 8seconds About 8seconds? 8seconds is an email optimization solution for marketers which allows you to conduct A/B split and Multivariate testing. How does it work? In order to improve your newsletter conversion rate, you place a javascript into your email body (very similar to multivariate testing using Google Website Optimizer or any other platform, apart from the fact that GWO doesn’t allow you to test your email newsletter). 1. What to test 2. How to test 3. Case study Note about this case study. Email newsletter receivers were shown 3 different offers, beer draft, Nokia phone and an iPhone as an incentive to its subscribers. Without testing almost everyone […]
May 3, 2010
Published by Jan Petrovic at May 3, 2010
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Cyber-attacks continue to increase in number and sophistication in the e-commerce sector. As a result, over half of Internet users today avoid buying online because they are afraid their financial information might be stolen – especially with sites that are not familiar to them. Smaller e-commerce businesses particularly need to instill confidence to draw visitors to their sites and engage in business. You are invited to a free educational webinar, “Traffic, Confidence, and Customers: Three Ways to Get More Visitors & Customers”, on Tuesday, May 4, 2010 at 3:00 PM Eastern. This webinar is sponsored by VeriSign, the trusted provider of Internet infrastructure services for the networked world.
April 27, 2010
Published by Jan Petrovic at April 27, 2010
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In the webinar, “lessons learned from top 10 converting websites“, the main conclusion was that all the top 10 online retailers focus on lifetime re-marketing to drive qualified traffic back to the site using email marketing. The biggest challenge is how to build your email list: how to get that email from your visitors. Here I would like to show you 2 very interesting approaches from stores with high volumes of visitors each month. Approach 1: my-wardrobe.com offers an incentive of £50 to get visitors’ email addresses. A pop-up window is shown to all unique visitors on their arrival. See the examples below for how it is done. Approach 2: uk.forzieri.com. The same approach as above showing a pop up window to first comers visiting your site, but in this case offering a chance to win a £5,000 shopping spree. That to me is a very good reason to give […]
April 26, 2010
Published by Jan Petrovic at April 26, 2010
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How are landing pages for large organizations different than landing pages for anyone else? The objective is the same: to increase conversion rate and ROI. But the big difference is behind the scenes. In an enterprise environment, an under-the-radar, ad hoc approach to landing pages is almost guaranteed to underperform. Please join us Wednesday, April 28th at 1 PM ET for our new webinar, “Enterprise Landing Page Optimization“, and learn how to turn your size into your advantage. In this webinar we’ll reveal: Landing page optimization best practices for enterprise organizations How to define your ideal landing page optimization team and supporting infrastructure 9 steps for incorporating post-click in online marketing with a large cast of players The challenges of enterprise landing page optimization 4 recommendations for managing post-click risk
