This post follows the previous post top “10 retailers by conversion in April 2009“. We are going to talk about 2 retailers who made it to the top 10 for conversion rates, selling the same product (flowers), but with significantly different conversion rates. Proflowers.com with 42.8% conversion and 1800flowers.com with conversion rate only 20.8%. As the conversion rate is really huge, provided the data is accurate, I had a look on both sites and these were my findings about why possibly Proflowers.com is converting better. Obviously, these are only my assumptions based on the data provided, which is conversion rate. Proflowers.com displays on each page in the header banner saying “Need it today?”, which clearly attracts people who need flowers now – today. 1800flowers.com displays a similar banner only on the home page, but not in the header or anywhere else throughout the site. search page – proflowers.com page is […]