In this article I am following up on from the research by MarketingSherpa and from our previous post “perpetual shopping cart have significant impact on your conversion“. In their research, 64% respondents found a perpetual shopping cart to be an effective way of boosting sales, followed by optimized site search where 60% of responders found it to be an effective way of boosting sales. As more than 70% of website visitors start their journey using site search when searching for products, then clearly, if your website provides good site search with relevant results, you can expect increases in conversion rates on your site, simply because your visitors can find exactly what they were looking for. The problem is, that many off the shelf searches found in standard shopping carts can’t handle misspellings and alternate words for the same products. As you can see below in the feature list, it simply […]