A case study presented at MarketingSherpa.com on May 6, 2006, reported a security-logo test performed by Petco, a national pet supply retailer. The test involved varying the placements of the Hacker Safe logo across its website to gauge differences in conversion rate gains. The test outcomes produced the following results: – The logo in the lower left corner of the navigation bar resulted in an 8.15 percent increase in conversions. – The logo below the footer on the lower right increased conversions only 1.76 percent. – The logo on the upper left between the search box and the navigation bar increased conversions 8.83 percent. And even now, 3 years after the experiment the petco.com website is still has the security logo in their header. So clearly it must work for them very well. And at proimpact7 we love numbers, so lets see the impact of such improvements in terms of […]
In the previous post I was talking about the importance of usability testing on software applications. In this post we are going to have a look at the usability testing on 2 web sites. In the videos example below, you will see how a visitor interacted with two web sites “Mercedes and Bentley”. The test user had to accomplish 2 simple tasks – find prices and to book a test drive. Even though they are very basic tasks, they are very important for both websites. See which of them performed better. Unfortunately, this is happening on many websites and without usability testing you won’t be able to find out. Anytime you visitor isn’t able to accomplish a task on your website you very likely loosing a sale. So make it easy for them and you will get rewarded by more sales. Mercedes-Benz Video – Usability Testing Bentley Video – Usability […]
I personally struggle with anything which is hard to use. Some years ago I thought it must be me when I couldn’t manage to use a product. But now, since I got into usability testing (I am in charge of usability testing at proimpact7) I realized that it wasn’t me at all. It was because often the people behind hard to use products hadn’t conducted any usability testing on real users and they simply produced an unusable product. I am going to write about two usability examples: software usability and web site usability. Let’s start with the first one, the software usability example. Currently I have been testing 2 video recording applications, one costing $250 and the other $175. So I downloaded the 30 day FREE trial of the $250 software first, as I read something about it. To record movie was basically very easy, but the biggest challenge I […]
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