In this fantastic webinar “Monetizing Social Media – proven strategies for driving revenue and new customer acquisition” you will see a case study from Zecco.comabout how they achieved a new account for every 2,2 inviters using StrongMail Influencer (sophisticated tell a friend functionality). Also results from two other successful campaigns from mint.com and csnstores.com are included.
1. Within 7 weeks from implementation of this program they achieved 184% customers acquisition and overall they achieved 14% boost in overall acquisition.
2.During the testing at zecco.com, they found out that $75 referral fee brought the most new referred accounts.
3. The result
4. Website integration
5. Customer status page
This webinar will open in new window
Note:I talked to Matt Steward, marketing associate from zecco.com regarding the integration with their reward mechanism. Matt said that currently the system doesn’t integrate with their reward mechanism which means the referral fees are being transferred manually.