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Monetizing Social Media – Proven Strategies for Driving Revenue and New Customer Acquisition

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In this fantastic webinar “Monetizing Social Media – proven strategies for driving revenue and new customer acquisition” you will see a case study from Zecco.comabout how they achieved a new account for every 2,2 inviters using StrongMail Influencer (sophisticated tell a friend functionality). Also results from two other successful campaigns from mint.com and csnstores.com are included.

1. Within 7 weeks from implementation of this program they achieved 184% customers acquisition and overall they achieved 14% boost in overall acquisition.

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2.During the testing at zecco.com, they found out that $75 referral fee brought the most new referred accounts.

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3. The result

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4. Website integration

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5. Customer status page

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monetizing-social-media-24-11-2009-15-51-20This webinar will open in new window

Note:I talked to Matt Steward, marketing associate from zecco.com regarding the integration with their reward mechanism. Matt said that currently the system doesn’t integrate with their reward mechanism which means the referral fees are being transferred manually.

About the author

Jan Petrovic Jan Petrovic is the founder of proimpact7.com, 2012 Award Winning Conversion Optimization Agency. He is also a master certified conversion optimization & web analytics professional. Proimpact7.com provides conversion optimization services for small and large online business. Jan also works as a web analyst for large U.S. online & offline retailer. Jan studied conversion optimization with MarketingExperiments and Bryan Eisenberg, the most recognized of conversion optimization experts. He gained his master certification in analytics with another widely recognized expert in the analytics industry - Avinash Kaushik. After Jan finished his studies, he launched a website called dashboardinspector.com, which provides dedicated web marketing analyst service for small and large online businesses, allowing businesses to save up to 60% on in-house cost.

Questions or comments?

For queries regarding conversion optimization of your site, or for more information on this article please contact Jan Petrovic, founder of proimpact7.com and master certified in conversion optimization and web analytics.

jan@proimpact7.com



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