Internet-enabled mobile handsets, mobile Internet devices, and new wireless broadband standards are all making it easier for consumers to shop online while on the move. So, is your store ready to serve these mobile customers?
In the evolution of modern shopping, consumers have very recently progressed from visiting a physical store every time they wanted to buy something to shopping online via a desktop or laptop computer, at least some of the time. The next evolutionary step will presumably have shoppers making more purchases online from mobile devices.
These mobile shoppers will soon be buying flowers via an iPhone during a train commute, ordering a gift for a new client on a mobile Internet device (MID) in the back of an airport-bound taxi, or shopping for movie memorabilia on a BlackBerry while walking out of the theater.
Mobile Internet access and mobile commerce are inevitable, in my view. In fact, a Practical eCommerce survey of Internet aficionados found that some 77 percent of these experts and web followers believed that mobile devices would be the primary tool for Internet access by 2020. Full story at practicalecommerce.com…..