Measuring Value to Improve Engagement and Conversion-Webinar Invitation

Measuring Value to Improve Engagement and Conversion

This is Part 3 of a three-part webinar on growing your online sales by managing the entire purchase cycle, from targeting the right consumers and converting them to paying customers. The series is sponsored by TRUSTe, a provider of privacy products to merchants to instill trust and confidence in their visitors.

These days your website must allow online shoppers to browse, make selections, and complete purchases easily, quickly, and confidently. Gain actionable insights from TRUSTe and industry experts into ways to measure new designs, promos, landing page and store layouts to engage, convert, and encourage repeat activity.  Join Practical eCommerce Contributing Editor Armando Roggio, TRUSTe Senior Manager Online Marketing Andreas Ryuta Stenzel, and web design and usability industry experts as we share solutions about how to accommodate the more common shopping patterns and buying cycles of your more profitable prospective customers.

Register today for this one-hour webinar that includes live, expert answers to attendees’ questions.  When: Tuesday, June 29, 2010 from 3:00 PM to 4:00 PM Eastern. (Noon to 1:00 PM Pacific)

Marketing, Ecommerce, and Web design professionals will learn about how to turn data into information to:

  • See high and low value web content and offers
  • Measure results and key learnings from marketing efforts
  • Build confidence and trust in the purchase process

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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