Maximizing your Agency ROI: How adding science to the creative process reveals a 26% gain.
When: Wednesday, January 13, 2010, 4:00 p.m. to 5:00 p.m. EST
Marketers spend $385 billion a year with advertising agencies. They are billed triple-digit amounts for every hour these vendors spend working on creative.
With this much money at stake, especially in an era of shrinking marketing budgets, how can you maximize the effectiveness of your investment?
We partnered with ExactTarget to explore how marketers can use data to drive their creative decisions. Our researchers developed experiments to test the most effective creative executions in ExactTarget’s email redesign competition.
For our January 13 clinic, we’ll explore what we learned from this competition that pitted three agencies against each other to create emails for B2C and B2B clients – Pier 1 Imports, AAA of Ohio, and MarketingExperiments itself.
Join us for this ExactTarget/MarketingExperiments web clinic