Lessons to be Learned From HubSpot About the Use of Social Media

Learn how hubspot.com received more than 2,500 webinar viewers today.

I received an e-mail invitation to the HubSpot.com webinar about the use of social media and how to harness the power of social media like Twitter, Facebook, LinkedIn and other networking sites. What was very interesting about the e-mail invitation, webinar sign up and confirmation page was, how amazingly well HubSpot.com incorporated the social media in there and literally shouted about “share this with your friends” via social networks.

In the screen shots below you can see what HubSpot.com did right and why there is a lesson to be learned from them.

newsletter webinar invitation

newsletter webinar invitation

landing/sign up page

landing/sign up page

confirmation page

confirmation page

And the final result of this approach? More than 2,500 people visited this webinar as seen in the picture below. As the webinar started I could see how the number was rising from 5 up to more than 2,500 very fast.

So how did they achieved this?

Firstly, great use of social media. Secondly, once you got to the webinar page hubspot.com clearly displayed social bookmarks below the video screen, so people could share it via Twitter, Facebook and on LinkedIn. Hubspot.com used for this webinar ustream.tv which also displays all live webinars on it’s page by category. Although one thing I must admit is that I didn’t manage to find hubspot.com webinar in there while it was streaming. Anyway, this is something companies providing webinar solutions (e.g. WebEx and GoToMeeting), should learn from as companies will soon require better social media coverage to promote their own webinars.

Conclusion:

Those of you who are already using webinars or are thinking about starting to use them, hubspot.com show us that by using social media in the right way and utilizing tools like ustream.tv, you can achieve extraordinary results.

NOTE: WebEx and GoToMeeting are great solutions. I have used them both so I am speaking from my own experience. They just lack the social marketing aspect found on ustream.tv. Apart from that they outperform ustream.tv in the sense that they stream you powerpoint presentation effortlesly, which ustream.tv seems to be lacking.

hubspot-webinar-page-original

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
Get 6 FREE Kickass A/B Case
Studies
Show Buttons
Hide Buttons