Blog Home

Killer Buttons That Increased Conversion Rates

Tuesday May 4, 2010 by Comments (2)



In yesterday’s published webinar, “Email Real-Time Content Testing and Optimization” from 8seconds and Silverpop, Pieter from 8seconds has also shown some very good examples of killer buttons, that increased conversion rates significantly.

The key takeaways are:

  • Colour matters – green, orange and yellow buttons convert very well, however the only way to find out is with A/B split testing
  • Your calls to action should be specific, i.e. what your visitors get when they click on it, for example: see the demo, see plans and pricing etc, click here to subscribe.
  • Adding a simple arrow “>” in the call to to action can increase your conversion rate by more than 20%. See the examples below.

About the author

Jan Petrovic Jan Petrovic is the founder of proimpact7.com. He is also a master certified conversion optimization & web analytics professional. Jan studied conversion optimization with MarketingExperiments and Bryan Eisenberg, the most recognized of conversion optimization experts. He gained his master certification in analytics with another widely recognized expert in the analytics industry - Avinash Kaushik. After Jan finished his studies, he launched a website called dashboardinspector.com, which provides dedicated web marketing analyst service for SMEs, allowing SMEs to save up to 60% on in-house cost.

Related posts:

  1. Sign-ups Increased by 200% – Real Example
  2. How a Simple Headline Test Increased Conversion by 30%
  3. 7 Steps to Improve Your Conversion Rates
  4. Comparison Shopping Engines Conversion Rates by Categories
  5. Outperform Industry Average Conversion Rates Using Adobe Scene7

Questions or comments?

For queries regarding web design, landing page optimization, and for more information on this article please contact Jan.

jan@proimpact7.com

Related posts:

  1. Sign-ups Increased by 200% – Real Example
  2. How a Simple Headline Test Increased Conversion by 30%
  3. 7 Steps to Improve Your Conversion Rates
  4. Comparison Shopping Engines Conversion Rates by Categories
  5. Outperform Industry Average Conversion Rates Using Adobe Scene7


2 Responses to “Killer Buttons That Increased Conversion Rates”

  1. web agency lille says:
    May 9, 2010 at 12:45 PM

    Really interesting ! I couldn’t imagine that buttons style were so important… Thanks ;)

    Reply
  2. Pavlicko says:
    June 1, 2010 at 7:57 PM

    Awesome. short, sweet and right to the point.
    Love these type of posts. Great info.

    Thanks!

    Reply

Leave a Reply