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Is Free Shipping More Attractive Than A Dollar Discount?
Plenty of studies suggest customers want demand free shipping:
• 61% online shoppers prefer to shop with a retailer that offers free shipping than one that doesn’t. — Forrester Research (2007)
• 43% of shoppers abandon their shopping carts because of unexpectedly high shipping charges. — PayPal, comScore (2008)
• 60% claim free shipping is a reason they are more likely to shop online. — Harris Interactive (2008)
• 90% believe free shipping offers would entice them to spend more online. — The Conference Board (2008)
Questions or comments?
For queries regarding web design, landing page optimization, and for more information on this article please contact Jan.
jan@proimpact7.com