Incentives and Email Marketing for Repeated Sales

In the webinar, “lessons learned from top 10 converting websites“, the main conclusion was that all the top 10 online retailers focus on lifetime re-marketing to drive qualified traffic back to the site using email marketing.

The biggest challenge is how to build your email list: how to get that email from your visitors. Here I would like to show you 2 very interesting approaches from stores with high volumes of visitors each month.

Approach 1: my-wardrobe.com offers an incentive of £50 to get visitors’ email addresses. A pop-up window is shown to all unique visitors on their arrival. See the examples below for how it is done.

Approach 2: uk.forzieri.com. The same approach as above showing a pop up window to first comers visiting your site, but in this case offering a chance to win a £5,000 shopping spree. That to me is a very good reason to give out my email address.

Conclusion: both above mentioned retailers gave me a very good reason why I should give them my email address. In order to determine which of these solution would work the best for you, testing is the only way to find out.

Below is a little exercise for you to asses the quality of your email marketing opt in, or reasons why I should subscribe to your email list.

To approximate the potential appeal of the offer associated with an email capture form, use this simple ranking system:

Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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