In the webinar, “lessons learned from top 10 converting websites“, the main conclusion was that all the top 10 online retailers focus on lifetime re-marketing to drive qualified traffic back to the site using email marketing.

The biggest challenge is how to build your email list: how to get that email from your visitors. Here I would like to show you 2 very interesting approaches from stores with high volumes of visitors each month.

Approach 1: my-wardrobe.com offers an incentive of £50 to get visitors’ email addresses. A pop-up window is shown to all unique visitors on their arrival. See the examples below for how it is done.

Approach 2: uk.forzieri.com. The same approach as above showing a pop up window to first comers visiting your site, but in this case offering a chance to win a £5,000 shopping spree. That to me is a very good reason to give out my email address.

Conclusion: both above mentioned retailers gave me a very good reason why I should give them my email address. In order to determine which of these solution would work the best for you, testing is the only way to find out.

Below is a little exercise for you to asses the quality of your email marketing opt in, or reasons why I should subscribe to your email list.

To approximate the potential appeal of the offer associated with an email capture form, use this simple ranking system: