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Idea for Email Testing to Get Higher Click Through

Thursday January 7, 2010 by Comments (0)



The only way how to increase your conversion rates or click through rates is to test. You can test email copy, subject, calls to action, offers, etc.

Call to action button test idea to increase your click through rates.

1. standard call to action button

call-to-action1-07-01-2010-14-15-49

call-to-action2-07-01-2010-14-17-52

2. or try to test this

onsale-08-01-2010-12-49-411

call-to-action3-07-01-2010-14-20-14

About the author

Jan Petrovic Jan Petrovic is the founder of proimpact7.com, 2012 Award Winning Conversion Optimization Agency. He is also a master certified conversion optimization & web analytics professional. Proimpact7.com provides conversion optimization services for small and large online business. Jan also works as a web analyst for large U.S. online & offline retailer. Jan studied conversion optimization with MarketingExperiments and Bryan Eisenberg, the most recognized of conversion optimization experts. He gained his master certification in analytics with another widely recognized expert in the analytics industry - Avinash Kaushik. After Jan finished his studies, he launched a website called dashboardinspector.com, which provides dedicated web marketing analyst service for small and large online businesses, allowing businesses to save up to 60% on in-house cost.

Related posts:

  1. Usability Testing Idea: Compare Your Site vs. Your Main Competitor
  2. How to Avoid the Last Click Taking Credit for Your Sales
  3. Free Shipping Idea from Chefs.com
  4. How Much Money Are You Loosing Every Month by Not Testing?
  5. How To Sell Software Like a Pro Via Email

Questions or comments?

For queries regarding conversion optimization of your site, or for more information on this article please contact Jan Petrovic, founder of proimpact7.com and master certified in conversion optimization and web analytics.

jan@proimpact7.com

Related posts:

  1. Usability Testing Idea: Compare Your Site vs. Your Main Competitor
  2. How to Avoid the Last Click Taking Credit for Your Sales
  3. Free Shipping Idea from Chefs.com
  4. How Much Money Are You Loosing Every Month by Not Testing?
  5. How To Sell Software Like a Pro Via Email


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