Conversion Optimization & Analytics Services

Call tracking is as important as click tracking. At proimpact7.com we are currently working on a client website where we are improving calls to actions, sale message and website usability. As most of the business for this particular client happens via the phone, how will we and the client know if the proposed changes bring more business?  In other words, how can we measure the impact of these changes?

The answer is to use call tracking solution. Phone call tracking  from your website helps you to figure out which keywords, websites, or pay-per-click campaigns generate the most phone calls. Or in the case of doing A/B testing, which of those tested pages generates the most calls.

Call tracking solution comes with dynamic phone number insertion, to help you to track which referral sources lead to the most phone calls, by displaying unique phone numbers on your site depending on the referral source of the traffic.

Plus, with some providers you can link to your analytics platform.

There are several providers out there offering call tracking solutions. If you are in the U.S., I recommend you check this website ifbyphone.com or atg.com.  For UK based businesses, check adinsight.eu.