Looking for an idea how to push software sales? Great example of how to sell software is from circuitcity.com newsletter. The unusual thing about this mailing is that circuitcity.com sell a range of products but instead they have decided for this approach, to promote only one product.

Things they have done well:

• visible call to action above the fold with money off offer
• product video included
• testimonials included
• a comparison chart included
• all the versions of the software included in one e-mail
• money back guarantee included in the e-mail as well