Landing Page Optimization & Web Design

Looking for an idea how to push software sales? Great example of how to sell software is from circuitcity.com newsletter. The unusual thing about this mailing is that circuitcity.com sell a range of products but instead they have decided for this approach, to promote only one product.

Things they have done well:

• visible call to action above the fold with money off offer
• product video included
• testimonials included
• a comparison chart included
• all the versions of the software included in one e-mail
• money back guarantee included in the e-mail as well