How To Sell Software Like a Pro Via Email

Looking for an idea how to push software sales? Great example of how to sell software is from newsletter. The unusual thing about this mailing is that sell a range of products but instead they have decided for this approach, to promote only one product.

Things they have done well:

  • visible call to action above the fold with money off offer
  • product video included
  • testimonials included
  • a comparison chart included
  • all the versions of the software included in one e-mail
  • money back guarantee included in the e-mail as well


Jan Petrovic
I have 9 Years of Tremendous Experience as web analyst and Senior Conversion Specialist. I have worked on optimisation project for the second-largest store retailer in the USA (the company is also a component of the S&P 500 Index), as well as for a well-known USA fashion retailer with over 380 stores nationwide. Over the course of my career I have achieved many INSANE improvements on our client’s websites, sometimes by applying best practices, another time from findings I made during conversion audits and sometimes thinking out of the box. For one of them I have even received an award in 2012 from WhichTestOne, where after testing different emails and parts of email message we increased revenue by 303.08%. What might also interest you is the fact that my average conversion improvement is 19% and my success rate is 70%. Basically, I’m VERY GOOD at what I do thanks to my Can Do Attitude to find solutions to given problems & Experience in this field.
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